As we wrap up 2024, we're excited to look back on the remarkable journey that shaped our year. From our first EU event in Amsterdam to growing our community and reaching 1 million instagram followers, it's been a year filled with major accomplishments. Let’s take a look back on what we’ve achieved…

International Women's Day: We launched the Mission Possible: Proudly Me Campaign which was around inspiring and supporting those tackling body dysmorphia or mental health challenges, encouraging them to challenge societal norms. Releasing our limited-edition T-Shirt (which sold out in 10 minutes!) Together we raised an incredible £22,416 for Girls Out Loud Charity. 

6th Birthday: It's hard to believe that AYBL has been in operation for six years! For our 6th birthday we celebrated with a sitewide sale with amazing deals that our community loved!

Aybl x Amsterdam - our first EU IRL Event! AYBL took over Amsterdam in our community event where you were able to meet your favourite athletes, participate in exciting challenges, and get your hands on exclusive merch. It was an unforgettable experience, bringing the AYBL family together in person!

Mens Golf: This year we launched our new men's golf collection, combining style and performance for every golfer’s wardrobe. If you haven’t yet shopped the collection, you can check it out here.

Justine’s Limited-Edition Collection: Working with Justine Antoine to create a one-of-a-kind activewear collection, blending Justine’s unique street-style with our commitment to affordable activewear. It was our first and certainly not our last athlete collaboration. 

Social Milestone: Our Instagram community has grown insanely, and this year we celebrated reaching our 1 million follower milestone. The AYBL family is more than just a number—it's a reflection of our shared passion for fitness, fashion, and a dedication to living an active lifestyle. 

As we enter 2025, we’ll carry the momentum from our accomplishments into the new year. AYBL is a lifestyle, a community and we are committed to empowering individuals on their fitness journeys and active lifestyles. We want to thank everyone for playing a part in our success in 2024. Here’s to another year of growth, innovation, and achieving new fitness milestones together!