Fitness 4 MIN READ Grow Bigger Legs: Top Exercises for a Killer Leg Day A well-rounded leg day targets all the major muscle groups in your lower body: quads, hamstrings, glutes, and calves. Whether you’re looking to bui...Read more19 Feb 25
Lifestyle 2 MIN READ Girls' Night 101: How to Plan the Ultimate Chill this Valentine’s This Valentine’s, swap the traditional chocolates and wine for a night of laughs, bonding, and nourishing high-protein foods with your besties. Her...Read more12 Feb 25
Product 3 MIN READ Fresh Drops: Upgrade your Wardrobe with New Men’s Activewear for Maximum Performance Yep, that’s right! We’re excited to say that new mens products have landed! Our focus is on creating high-performance, top-quality gym wear that en...Read more05 Feb 25
Product 2 MIN READ Upgrade your Spring Wardrobe: 5 New Pastel Staple colours are incoming… Staple - Your trusted everyday workout partner is back, with new pastel shades coming soon! In case you didn’t already know, our much loved Staple ...Read more28 Jan 25
Fitness 2 MIN READ Home Workouts for a Fresh Start If you want to kickstart your fitness routine without the hassle of a gym, home workouts might be just what you need. Whether you’re juggling work,...Read more28 Jan 25
Health 2 MIN READ Smart Snacking: High-Protein Snacks to Keep You Energised With a fast-paced lifestyle, it’s easy to reach for snacks that are often unhealthy and low in protein if you're not mindful. That's why we’ve crea...Read more22 Jan 25
Fitness | recommended 3 MIN READ Beginners guide to starting a running routine this year Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here! ...Read more15 Jan 25
recommended 1 MIN READ Top Activewear pieces to achieve your goals this year It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and yo...Read more08 Jan 25
Brand | recommended 5 MIN READ AYBL Now Available in JD Sports WE’VE GOT BIG NEWS! 👀 We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland! You can now ...Read more02 Jan 25
Fitness 3 MIN READ Step-by-Step Guide to Creating an Effective Workout Plan for 2025 As we step into 2025, it’s the perfect time to kick-start your fitness journey and set yourself up for success! Whether you're a dedicated gym-goer...Read more27 Dec 24
Product 4 MIN READ Adapt: Transform Your Training Introducing the Adapt Collection Set Your Alarm! 🗓️ Launch Date: 2nd January 2025 ⏰ Time: 7 PM GMT | 2pm EST | 8pm CET New Year, New Goals, New AYB...Read more26 Dec 24
Brand 2 MIN READ 2024: A look back on our best moments As we wrap up 2024, we're excited to look back on the remarkable journey that shaped our year. From our first EU event in Amsterdam to growing our ...Read more22 Dec 24