Product 1 MIN READ Spring Enhance Collection: Lighter Colours for Stronger Lifts Spring shades are loading… 🗓️ Launching 26th February 🇬🇧 7pm GMT 🇪🇺 8pm CET 🇺🇸 2pm EST Our top-rated Enhance collection is back in fresh new shade...Read more23 Feb 26
Product 3 MIN READ Fall in Love With Your Valentine’s Day Gym Fit A gym date with your bestie or lover sounds like the perfect way to celebrate Valentine’s Day - active, social, and totally effortless. And the onl...Read more03 Feb 26
Product 4 MIN READ Say Hello To Enhance: Your New Gym Game-Changer Welcome, Enhance 🤩 🗓️ Launch date: 30th December 2025 ⏰ Time: 7pm GMT | 2pm EDT | 8pm CEST Unleash your potential in the all-new Enhance Collection...Read more23 Dec 25
Product 3 MIN READ The Last-Minute Gift Guide: Stocking Fillers to Wardrobe Staples Christmas is almost here, and if you’re still searching for that perfect gift, we’ve got you covered! Whether you're shopping for someone who lifts...Read more10 Dec 25
Product 3 MIN READ 5 must-have pieces for your workout wardrobe this winter Is your wardrobe winter-ready? ❄️ 💪 When the temperature drops, your wardrobe needs to work harder. Cooler months call for more layers and versatil...Read more19 Nov 25
Product 3 MIN READ Meet Form: Athleisure For However You Move Say hello to the sets you’ll live in 🖤 🗓️ Launch date: 16th October 2025 ⏰ Time: 7pm BST | 2pm EDT | 8pm CEST Get ready for effortless style in and...Read more12 Oct 25
Product 2 MIN READ Your Sports Bra Fit Guide: The Best Styles for Every Workout A sports bra is an essential piece to your workout wardrobe, which is why it’s essential that you choose the right one for you. However you train, ...Read more08 Oct 25
Product 3 MIN READ Your Type to a Tee: Gym Tops to Carry You Through the Season A gym top isn’t just another layer - it can tie a whole look together. From lifting sessions to coffee runs, the right tee should make you feel con...Read more05 Sep 25
Product 3 MIN READ New season, new shades: The Adapt collection is back! New seasonal shades incoming… 🍂 🗓️ Launching 28th August 🇬🇧 7pm BST 🇪🇺 8pm CEST 🇺🇸 2pm EDT Say hello to new Adapt! The bestselling collection is b...Read more20 Aug 25
Product 3 MIN READ Own The Track With Run: A New Collection Coming Soon A collection like you’ve never seen before 🏃 🗓️ Launch Date: 19th August 2025 ⏰ Time: 7pm BST | 2pm EDT | 8pm CEST Lace up and get ready to go the ...Read more11 Aug 25
Product 4 MIN READ The Courtside Collection: Serve Up Style On and Off the Court 🗓️ Launch date: 17 July 2025 ⏰ Time: 7pm BST | 2pm EDT | 8pm CEST Game. Set. Style. 🎾 Courtside is landing at AYBL and trust us, you’ll want front...Read more25 Jun 25
Product 3 MIN READ Made For Movement: Get To Know Our New Essential Sports Bras Where cute meets confident 🩵 Your favourite sports bra collection just got even better! The latest styles have dropped and there’s so many styles a...Read more11 Jun 25