AYBL 7th Birthday Sale 2025 FAQs
7TH BIRTHDAY SALE FAQ’S - ALL YOU NEED TO KNOW
AYBL 7th Birthday Sale
Monday 24th March 7PM GMT / 8PM CET / 3PM EDT
Up to 60% Off aybl.com
This blog is kind of a big deal…
It's time to celebrate big with Birthday savings as we turn 7 this month!
The sale begins on Monday 24th March, with discounts of up to 60% on selected lines! Get ready to grab the best deals on your favourite gym wear. No need to stress—we’ve got all the details you need, right here, right now!
Whether you’re searching for your next lifting look or upgrading your wardrobe, this will be the biggest Sale you’ve ever seen.
Here’s everything you need to know:
What time does the sale start?
Our 7th Birthday Sale will start on 24th March at:
🇬🇧 7pm GMT
🇺🇸 3pm EDT
🇪🇺 8pm CET
Can I get early access?Whether you're a sale-savvy pro or a first-timer shopping our sale, it’s important to know that we offer exclusive early access to shop our sale one hour before everyone else.
So, if you’re the kind of person who likes to get the first pick of the biggest discounts and bestselling styles, then you know what to do. And as if that's not sweet enough, you'll automatically gain early access to every future AYBL sale. Sounds like a total win-win to us!
Sign Up For Early Access Here OR download the AYBL app for early access!
Already got the app? Make sure it's updated to the latest version and push notifications are enabled.
What will be in the sale?
Selected products on our website will be up to 60% off womens & up to 40% off for mens. Your favourite rest-day looks? They’re in. Those activewear sets you’ve been dreaming about? They’re marked down —just like everything else on the site.
Can I use an Athlete code during the AYBL Birthday Sale?
Absolutely! Athlete codes will give their usual 10% discount whilst the sale is live. Support your favourite AYBL athlete by heading to their social media channel and finding their exclusive athlete code to use.
FYI: Only one discount code can be entered at checkout, therefore an athlete code can't be combined with a student code or NHS discount.
Can I use Student And/Or NHS discount during the sale?
Absolutely! During our 7th Birthday Sale, students and NHS staff can obtain a 10% discount - which can be used on top of the sale discount - from our partners.
Student discount can be obtained from StudentBeans and is only valid across the following stores:
UK
US
CA
EU
DE
FR
NL
Please note, our healthcare discount is only valid in the UK.
To speed up the checkout process and avoid losing out on your AYBL Sale items, we recommend getting your code earlier in the day (up to 24 hours before with StudentBeans).
Will the site go down ahead of the sale?
We want to make your shopping experience as seamless as possible. As a result, our site will go down at 09.00am GMT on Monday 24th March. This is to ensure we have enough time to load all of our exclusive discounts.
Are items in my cart reserved?
As much as we’d love to, we can’t hold items in your basket. That’s why it’s smart to plan ahead—get your wish list ready before the sale starts so you can grab your favourites fast. Simply log in to your account and click the heart icon on the items you love. When the sale goes live, you’ll be able to swiftly move your top picks from your wishlist to your cart.
I’ve made a mistake on my order, can I change it?
You now have the option to edit your order within 1 hour of placing it. Whether you'd like to update your items, change quantities, or make any adjustments to the address, simply log in to your account and make the necessary changes.
Please note that we are unable to modify express orders as we aim to process and ship them as quickly as possible.
Can I cancel my order?
You have a 1-hour window from the time of placing your order to cancel it. To do so, please log into your account, where you'll find the option to cancel your order. After this 1-hour window, cancellations are not possible as your order will go through to the processing stage.
I’ve placed multiple orders, can I combine them?
If you’ve placed multiple orders, unfortunately, we are unable to combine these and each order will be dispatched separately. This just means you’ll have even more AYBL deliveries to look forward to!
I’ve placed multiple orders, but only one has arrived?
We dispatch orders on a ‘first come, first serve’ basis, but sometimes due to warehouse operations, your second order may arrive before your first. Don’t worry—we’re working hard to get your orders to you as quickly as possible! Keep an eye on your inbox for shipment emails.
I’m missing some items from my order?
Due to stock availability, your order may be dispatched in separate packages on different days. Don’t worry! You’ll receive an email, including your tracking information, for your remaining items if this is the case.
If an item you’ve ordered goes out of stock, the item will be refunded, and any remaining items will be dispatched. As always, we’ll let you know of any changes to your order via email.
What payment methods can I use during the sale?
We want to ensure we’re able to offer the best experience for everyone, which is why all payment methods will operate as normal for the duration of our sale.
Want to know what ‘buy now, pay later' methods are available in your territory? Check the deets below.
🇬🇧: Klarna
🇺🇸: Klarna & Afterpay
🇪🇺: Klarna*
🇩🇪: Klarna
🇫🇷: Klarna
🇳🇱: Klarna
*Unfortunately we are unable to offer any Afterpay payment methods to Sweden & Ireland.
What shipping options will be available during the sale?
Both standard and express shipping will be available across all stores during our Birthday Sale. For more information, please head to our Delivery Information page.
Please note, your shipping timeframe will begin once your package has been dispatched. We know waiting for your order to arrive can sometimes feel like an eternity, but please allow up to 14 calendar days for your goods to arrive (in addition to your chosen shipping time frame) before contacting our Customer Service Team.
Will I be able to return items from the sale?
Of course! All orders currently have a 30-day return period, and this won’t be changing for the sale duration. Returns should be registered through our returns portal and items must be in their original condition with all of the tags still intact.
How can I get in touch with customer service?
We understand that you might have a few extra questions or experience an issue during our Birthday Sale, which may result in you reaching out to our Customer Service Team.
When doing so, please ensure that you include as much information about your enquiry in your first message so our team can help resolve any queries as quickly as possible.
Please be mindful that things get incredibly busy for us during our sales periods, so if you don’t receive an immediate response, rest assured, we’ll be doing everything we can to get back to you asap.
Want to be the first to hear about our sales and get exclusive discount previews? Of course, you do! Stay ahead of the game—sign up for early access now.
You heard it here first, our 7th Birthday Sale is starting on Monday 24th March 7PM GMT / 8PM CET / 3PM EDT. Mark your calendars!
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Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!