AYBL Summer Sale: All You Need To Know
AYBL SUMMER SALE ☀️
MONDAY 25TH JULY, 7PM BST
UP TO 70% OFF SITEWIDE
It’s time to turn up the heat, girls. This is officially the summer for more.
That’s right, our Summer Sale is right around the corner and let’s just say, it’s going to be hot. We’re talking serious sun-sational discounts!
So, whether this is your first time shopping with us or you’re always first in line for our sales, we’ve got all the details you need to get ahead of the game. Because when it comes to up to 70% off sitewide, it pays to be prepared.
From everyday essentials to innovative performance wear, find your ‘fit for less.
WHEN DOES THE SALE GO LIVE?
The AYBL Summer Sale will go live on Monday 25th July at 7pm BST / 2pm EDT / 8pm CET. So, clear your diaries and block out your calendars because when we say this is a sale not to be missed, we mean it. Besides, our up to 70% discounts wait for no one.
WILL I BE ABLE TO GET EARLY ACCESS?
Yes, yes and yes!
If, like us, you live for exclusive access, then you’ll be pleased to hear you can sign up to shop our sale an hour before anyone else. That way you’ll get first dibs on all the goodies and who can say no to that?
WILL THE SITE GO DOWN?
We want to make your shopping experience as seamless (pun definitely intended) as possible, which is why our site will go down at 9am BST / 4am EDT / 10pm CET on Monday 25th July.
Our site will then be back up and running at 6pm BST for those of you who have secured early access. For everyone else, you’ll have to wait till 7pm. Why not sign up for early access now?
WHAT DISCOUNTS WILL YOU BE OFFERING?
Let’s face it, this is the question you really want answers to. After all, it wouldn’t be an AYBL Summer Sale without some sun-sational discounts, right?
Well, girls, you’re in for a treat with up to 70% off sitewide.
WILL THERE BE A QUEUING SYSTEM TO ENTER THE WEBSITE OR AT CHECKOUT?
Nope! There will be no queuing system at the checkout or to enter the website.
However, if you want to be first in line to shop all of our discounted ‘fits, we recommend signing up for early access.
CAN I USE MY STUDENT DISCOUNT?
Absolutely! Throughout our Summer Sale, you’ll still be able to access your 10% student discount through Student Beans to use on top of our already discounted prices. Don’t say that we don’t treat you!
Please note this applies to UK customers only.
ARE ITEMS IN MY CART RESERVED?
Unfortunately, no. As much as we would love to reserve all of our Summer Sale treats, there’s simply just too many of you. Now there’s an even bigger reason to move fast when our sale goes live!
WILL I STILL BE ABLE TO USE YOUR BUY NOW, PAY LATER OPTIONS?
Of course you can! We’re all for making shopping simple, so during the sale, you’ll still be able to use all of our buy now, pay later methods. After all, no one deserves to miss out on AYBL.
Wondering which payment methods are available to you? See more below.
- UK: Klarna.
- EU: Klarna.
- DE: Klarna.
- NL: Klarna.
- FR: Klarna.
- US: Klarna, Afterpay.
CAN I CANCEL AND/OR CHANGE MY ORDER?
We completely understand that circumstances can change and you may wish to cancel your order. While we can’t make any promises, if you contact our friendly Customer Service Team ASAP, we will do our very best to try and cancel your order before it’s shipped.
Unfortunately, we won’t be able to make any changes to your order once it’s been confirmed. So, make sure you’ve double (even triple) checked your order at the checkout!
I’VE MADE MULTIPLE ORDERS, CAN THEY BE COMBINED?
If you’ve placed multiple orders, unfortunately, we’re unable to combine these into one. But the beauty of it is, you’ll have even more AYBL deliveries to look forward to!
WHAT HAPPENS IF I’VE NOT RECEIVED AN ORDER NUMBER, BUT MY MONEY’S BEEN TAKEN?
First things first, don’t panic! Our sales are always an extremely busy time for us - not that we’re complaining, of course - so it may take up to 24 hours for your confirmation email to arrive. Chances are, it may have landed in your junk/spam folder, so we’d recommend you check there.
If after 24 hours you still haven't received your confirmation email, please feel free to contact our Customer Service Team.
WHAT SHIPPING OPTIONS ARE AVAILABLE AND SHOULD I EXPECT A DELAY?
You’ll be pleased to know that all of our usual shipping options will be available throughout the duration of our sale!
We know how important it is to receive your order on time (it’s important to us too!), but as you can imagine it’s going to be pretty hectic to say the least. Our Warehouse Team will be working around the clock to ensure your order is picked, packed and shipped quickly, but please bear in mind that there may be a slight delay in your order being dispatched.
Please note your shipping timeframe will begin once your order has been shipped. From then, please allow up to 10 working days for your order to arrive before contacting our Customer Service Team. We know it can sometimes feel like a lifetime, but it’ll be worth it, we promise!
CAN SALE ITEMS BE RETURNED?
Rest assured, ladies, our returns policy will remain the same during our sales period, so you can shop with peace of mind.
You’ll still have up to 30 days from the delivery date to return your order, providing the items are in their original selling condition with all tags attached.
EVERYTHING ELSE
If you’ve got a question about our Summer Sale that we haven’t answered, drop our Customer Service Team a message and we’ll be more than happy to give you a hand.
Whether you’re ready or not, it’s happening! So, if you want to end up on top, get set to bring your A-game.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!