
AYBL Summer Sale - The Ultimate Guide
AYBL SUMMER SALE š“
MONDAY 29TH JULY 7PM BST / 8PM CEST / 2PM EDT
UP TO 60% OFF SITEWIDE
Welcome to the ultimate Summer Sale guide š
Starting on Monday 29th July, selected lines will be discounted by up to 60%. To bag the gymwear deals across your favourite items it's essential to be well-prepared. Weāve got you sorted with all the sale deets, right here, right now.Ā
Whether youāre searching for your next lifting look or upgrading your Summer wardrobe, this will be the only Summer Sale you need.Ā
Hereās everything you need to know.
What time does the sale start?
Our Summer Sale will start on 29th July at:
š¬š§ 7pm BST
šŗšø 2pm EDT
šŖšŗ 8pm CEST
Can I get early access?
Whether you're a seasoned sale shopper or new to our sales, you'll be delighted to discover that we offer exclusive early access to shop our sale one hour before the general public. If you can't wait to be the first to grab the best discounts and hottest styles, it's your chance to make the most of this opportunity. Plus, you'll automatically gain early access to all future AYBL sales. It's a win-win!
Sign Up For Early Access Here
Top Tip: Be the first to know when the sale drops by downloading the AYBL App. Your shopping spree is just a tap away! Find us on the App Store & Google Play now!
What will be in the sale?
Absolutely everything! You read that correctly.Ā
All items on our website www.aybl.com will be discounted with up to 60% off sitewide. Those summer sets you adore? They're part of the sale. The new women's Power and Staple colours you've had your eye on? They'll be discounted too. Guys, in need of a new pair of shorts or a tank for your workout? We've got you covered - they'll be discounted as well. Everything on the site will be on sale!
Can I use an Athlete code during the AYBL Summer Sale?
Absolutely! Athlete codes will give their usual 10% discount whilst the sale is live. Support your favourite AYBL athlete by heading to their social media channel and finding their exclusive athlete code to use.Ā
Note, only one discount code can be entered at checkout, therefore an athlete code can't be combined with a student code or NHS discount.
Can I use Student And/Or NHS discount during the sale?Ā
Of Course! During our Summer Sale, students and NHS staff can obtain a 10% discount - which can be used on top of the sale discount - from our partners.
Student discount can be obtained from StudentBeans and is only valid across the following stores:Ā
- UK
- US
- CA
- EU
- DE
- FR
- NL
Please note, our healthcare discount is only valid in the UK.
To speed up the checkout process and avoid losing out on your AYBL Sale items, we recommend getting your code earlier in the day (up to 24 hours before with StudentBeans).
Will the site go down ahead of the sale?
We want to make your shopping experience as seamless as possible. As a result, our site will go down a few hours before the sale goes live on 29th July. This is to ensure we have enough time to load all of our exclusive discounts. And if you have early access, you'll be the first on site when the sale goes live, giving you the opportunity to shop before the general public anyway!
Are items in my cart reserved?
As much as we'd love to, we can't reserve items in your basket. That's why it's a smart move to prepare your wish list before the sale starts, so you can dive right in and grab your favourite pieces. Simply log in to your account and click the heart icon next to any item.Ā
When the sale begins, you'll be able to quickly transfer your favourites from your wish list to your bag.
Iāve made a mistake on my order, can I change it?
Mistakes happen, thatās why you have an hour once their order has been placed to make any changes to your address. Unfortunately, you will not be able to amend or add any products.Ā
Please note, Your address cannot be amended if you have chosen express shipping such as FedEx or EVRI next day, as your order will already be with our warehouse team!Ā Ā
Can I cancel my order?
We understand circumstances can change from time to time and if you need to cancel your order, please get in touch with our friendly Customer Service Team as soon as possible.Ā
Please note, if your order has been processed by our warehouse, we are unable to cancel your order.
Iāve placed multiple orders, can I combine them?
If youāve placed multiple orders, unfortunately, we are unable to combine these and each order will be dispatched separately. This just means youāll have even more AYBL deliveries to look forward to!
Iāve placed multiple orders, but only one has arrived?
We always aim to dispatch orders on a āfirst come, first serveā basis, however, due to the BTS operations at our warehouse, we cannot always guarantee this.
As a result, your second order may be dispatched and delivered before your first. If this is the case, donāt panic! Weāll be working around the clock to get your order(s) to you as quickly as we can. Please keep an eye on your inbox for your shipment email(s).Ā
Iām missing some items from my order?
Due to stock availability, your order may be dispatched in separate packages on different days. Donāt worry! Youāll receive an email, including your tracking information, for your remaining items if this is the case.Ā
If an item youāve ordered goes out of stock, the item will be refunded, and any remaining items will be dispatched. As always, weāll let you know of any changes to your order via email.
What payment methods can I use during the sale?
We want to ensure weāre able to offer the best experience for everyone, which is why all payment methods will operate as normal for the duration of our sale.
Want to know what ābuy now, pay later' methods are available in your territory?Ā
Check the deets below.
š¬š§: Klarna
šŗšø: Klarna & Afterpay
šŖšŗ: Klarna
š©šŖ: Klarna
š«š·: Klarna
š³š±: Klarna
What shipping options will be available during the sale?
Both standard and express shipping will be available across all stores during our Summer Sale. For more information, please head to our Delivery Information page.
Please note, your shipping timeframe will begin once your package has been dispatched. We know waiting for your order to arrive can sometimes feel like an eternity, but please allow up to 14 calendar days for your goods to arrive (in addition to your chosen shipping time frame) before contacting our Customer Service Team.
Will I be able to return items from the sale?
Of course! All orders currently have a 30-day return period, and this wonāt be changing for the sale duration. Returns should be registered through our returns portal and items must be in their original condition with all of the tags still intact.Ā Ā
How can I get in touch with customer service?
We understand that you might have a few extra questions or experience an issue during our Birthday Sale, which may result in you reaching out to our Customer Service Team.
When doing so, please ensure that you include as much information about your enquiry in your first message so our team can help resolve any queries as quickly as possible.
Please be mindful that things get incredibly busy for us during our sales periods, so if you donāt receive an immediate response, rest assured, weāll be doing everything we can to get back to you, pronto.Ā
Top Tip: Want to always be the first to know about our sales and receive exclusive discount previews? Silly question really. Be one step ahead and sign up for early access now.Ā
You heard it here first! Remember, the AYBL Summer Sale is incoming to you on Monday 29th July at 7 PM BST / 8 PM CET / 2 PM EDT. Get your summer gym looks sorted, mark your calendars, and we'll see you there!
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MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if youāre just starting out. Weāve put together aĀ simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the ārun-walkā method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.Ā
3. Invest in Essential GearĀ
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
Ā 5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.Ā
6. Listen to Your Body
Itās normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether itās your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journeyāyour goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
Itās the new year and youāre ready to crush your gym goals and reach new PBās, which means itās time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!Ā
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!Ā
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:Ā
- Seamless Sports bra (worn 4 ways)Ā
- Seamless Zip JacketĀ
- Seamless Crop topĀ
- Seamless ShortsĀ
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours youāll be spoilt for choice!Ā
So push your limits and look your best in our Empower Collection. Shop here.
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Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.Ā
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Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras hereĀ
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So there you have it, outfits with your name on - ready for you to crush your goals this year!Ā Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.Ā
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AYBL Now Available in JD Sports
WEāVE GOT BIG NEWS! š
Weāre thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Hereās everything you need to know about our in-store collections:
What are some of the store locations?Ā
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.Ā
Available in selected styles:Ā
- Sports braĀ
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.Ā
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. Itās the go-to fit everyoneās loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginningāwe canāt wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fitsā, and donāt forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!