
Everything You Need To Know About Building Muscle Naturally - Featuring Flare
You’re logging regular strength sessions, but not seeing any results. So frustrating. So, what’s the secret when it comes to knowing how to build muscle? Well, contrary to popular belief, three protein shakes a day is not the answer.
Although lifting weights naturally plays an important part, ‘making gains’ is about more than what happens in the gym.
We caught up with AYBL Athlete, Neeny on her own lifting journey to help you get to grips with everything there is to know about building muscle. Add that to our own expertise on progressive overload, discover the best way to build muscle naturally and safely here.
Psst… Check out Neeny in our all new Flare Collection - perfect for your lifting pursuit.
WHAT IS MUSCLE HYPERTROPHY?
Muscle hypertrophy is the increase and growth of muscle mass through resistance training. When you’re lifting heavier weights for eight to 12 reps, you’ve entered the ‘hypertrophy phase’. Anything over 12 reps builds muscle endurance.
There are two types of muscular hypertrophy:
- Myofibrillar: growth of muscle contraction parts.
- Sarcoplasmic: increased muscle glycogen storage.
WHAT IS PROGRESSIVE OVERLOAD AND WHY IS IT SO IMPORTANT?
Over time, your body adjusts to the demands of your training sessions, which may result in a workout plateau. To continuously improve performance over time and avoid hitting a plateau, you need to continually push yourself harder - but within your own limits.
By definition, progressive overload is when you gradually increase the weight, number of repetitions, frequency or intensity of your training sessions.
The last few reps of each set should be a struggle - if they’re not, it might be time to think about upping your weight.
It’s important to bear in mind, the longer you’ve been training, the harder it is to make gains. While gym newbies might see significant results within the first few months of training, a seasoned gym veteran won’t progress as quickly.
HOW QUICKLY SHOULD YOU EXPECT TO BUILD MUSCLE?
Building muscle isn’t a quick process, and there are lots of different factors that can play into how quickly you can build muscle, including genetics.
Research has found with good nutrition and consistent training, the average person can build around 0.5% - 1% of their muscle from total body weight per month. So, if you weigh 70kg, you should aim for around 0.35kg to 0.7kg of muscle gain per month.
5 WAYS TO BUILD MUSCLE NATURALLY
1. SLOW DOWN YOUR REP SPEED
The speed at which you lift and lower weights can affect the outcome of your workout. Too often people fixate on the number of reps and rush through their sets, but when you lift for hypertrophy, it’s important to move slowly.
Muscles grow when they are under tension for longer periods of time, so slow and controlled reps mean longer time under tension for that muscle. Slowing down your rep speed also allows you to concentrate on using proper form and really feel the muscle working.
2. GRADUALLY LIFT HEAVIER
Establishing a training schedule is a solid start when it comes to packing on muscle, but if you’re not continuously challenging your muscles, your body will get complacent.
If you want to build muscle and strength, progressive overload is non-negotiable. But how much (and when) should you up the ante when training for progressive overload?
Research shows a 5% - 10% increase each week is a good benchmark. An increase beyond that amount could increase your risk of injury. And while high-rep sets have value, don’t be afraid to do less reps with a heavier weight. As you progress through your resistance training journey, your new strength will allow you to lift heavier weights for more reps.
3. TRAIN MULTIPLE MUSCLE GROUPS AND MIX IN SUPERSETS
Sure, bicep curls are fun, but if you truly want to build muscle, you’ll need to challenge more than one muscle group. Working through multi-joint movements, such as squats and deadlifts, is key to building muscle mass.
Supersets are also another great way to increase your training volume and hypertrophy without spending more time in the gym. We recommend supersetting antagonistic muscle groups, including chest and back or biceps and triceps to take your training to the next level.
4. DON’T NEGLECT REST
While this step might seem counterproductive, getting enough rest is absolutely paramount. Muscles need roughly 48 to 72 hours of rest in between sessions.
Top tip: Splitting up your training days based on lower- and upper-body exercises can help you maintain three to five days of training a week.
Sleep also plays an important role, as this is when your muscles and tissues restore and replenish. During sleep, your brain is resting with very little activity, so your blood supply available to your muscles increases too, delivering extra oxygen and nutrients so they can heal and grow.
For top tips on how to regulate your sleep, read more here.
5. EAT HEALTHY FATS AND PROTEIN
Despite what you may have heard, you don’t need to be eating the entire supermarket meat counter to build muscle, but you do need to eat protein regularly to ensure you hit optimal muscle protein synthesis (the process of building muscle mass). To achieve this you should be looking to eat at least 0.75g per kg of bodyweight per day. The easiest way to do this is to eat a whole protein source with each meal.
Eating healthy fats will also help you build lean muscle mass, as they improve fat loss and overall health. Make sure you balance your fat intake, eat healthy fats with every meal and avoid artificial trans-fats.
READ MORE: The Best High-Protein Vegan Foods
Now, over to Neeny…
WHAT EXERCISES DO YOU RECOMMEND TO BUILD MUSCLE MASS?
In order to build muscle mass, you need to take the muscle through its fullest range of motion. This means picking exercises which challenge the muscle in both their ‘longer’ and ‘shorter’ muscle lengths. For example, choosing hack squat and leg extensions to work quads will work the quad in both its lengthened and shortened ranges. Other examples include: RDLs and hamstring curls for hamstrings, and dumbbell presses and flyes for pecs. By doing this, you are working with intent and making sure you’re building mass across the whole muscle.
WHAT MISTAKES DO PEOPLE COMMONLY MAKE WHEN TRYING TO BUILD MUSCLE MASS?
People often think that more volume is better. Realistically, you only need between 10 and 20 hard sets per week for any single muscle group. So, pick your sets and exercises wisely and go hard on those by training close to failure and implementing progressive overload each week. This means performing either more reps, more sets, with heavier weight(s) or at a slower tempo, as opposed to doing lots of sets which are nowhere near close to failure, and are basically ‘junk volume’.
More isn’t necessarily better - quality of exercises and reps over quantity.
DO YOU HAVE ANY OTHER TOP TIPS FOR BUILDING MUSCLE MASS?
Be patient. Be consistent. Don’t be afraid to eat.
Building muscle mass takes a long time, so patience is key. You may not feel like you’re making progress, but if you’re doing these things, you will see results.
WHAT DO YOU LOVE MOST ABOUT OUR FLARE COLLECTION?
As soon as I pulled Flare out of the bag, I was like ‘WOW!’ I love the ombré effect and the fabric is just lush. The design of the bra is so flattering too. I had so many compliments when I wore this to the gym.
Discover more about our Flare Collection here.
Building muscle mass has a whole string of benefits, including improved posture and bone health, but possibly the most favoured benefit is that it helps to burn fat. This is because muscle is a metabolically active tissue, which means the more muscle you have, the faster your metabolism and the more fat you burn.
If you’re ready to get after your goals, Flare is here for your big lifts, and even bigger wins. Remember, the only person who can change your life is you.
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Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!