Introducing Staple: Setting the Tone for Success in 2024

Staple Launching Thursday 4th January - 7pm GMT / 2pm EST / 8pm CET

Introducing Staple, our latest collection that has been thoughtfully curated to jumpstart your journey toward achieving your fitness goals for the new year— all while radiating confidence and comfort.

We've attentively considered feedback from customers and athletes, identifying both beloved elements in existing collections and areas for improvement across our product line. Our designers have seamlessly incorporated these insights into the Staple Collection.

Crafted from an exceptionally soft fabric, this collection ensures the highest quality. Meticulously designed to offer a sculpted and flattering fit, it guarantees you'll feel empowered throughout your entire workout.

This versatile collection is your ultimate choice for a variety of workouts, whether you're doing weight training, cardio exercises, or Pilates. Experience unwavering support and comfort, no matter the intensity of your workout—making it the perfect all-rounder for your fitness routine.'

What’s in the collection?

If there was one word to sum up Staple it would be fitting & flattering. Take on your significant lifts and new PB’s, the collection is made up of our:

  • Sports Bra 
  • Crop Top
  • Long-Sleeve Crop Top
  • Zip Jacket
  • Leggings
  • Shorts
  • Cycling Shorts

    The colours

    Tonal and designed for the neutral aesthetic, Staple is tailored for those who practically live in their gym wear (thanks to its comfort and wearability!)—and it's available in not one, not two, but five colours.

    Available in:

    • Black 
    • Olive Green
    • Slate Blue
    • Brown 
    • Muted Taupe 

    The Details

    Ideal for elevating your workouts and infusing a touch of subtle energy into your wardrobe. Besides, for us gym lovers entering the new year, motivation is key—and nothing will motivate you quite like Staple. Trust us.

    Offering a blend of functionality and fashion, this collection has been designed with discreet body-contouring details and a form-enhancing fit that embraces your physique, accentuating your shape.

    Our Staple Leggings and Shorts are designed with no front seam along with a shortened and shaped waistband to really snatch you in at the right places. Our Staple Sports Bra features a clean finish invisible waistband on the front, so you don’t have to tuck your waistband up. And our Staple Crop Top & Long Sleeve Crop Top hems are finished without additional elastic, ensuring a comfortable fit. 

    Did someone say more?

    In addition to our Staple Collection, we will also be unveiling new styles, including...

    Introducing our Zip Up Jacket available in Black, Blue & Khaki, it’s the ideal addition to complement any gym outfit.

    We’re also adding two new T-Shirt colours to our Sculpt collection in Muted Sage and Charcoal.

    Because rest days are just as crucial as your active ones, we present our new Simplicity sets, featuring our Crop Jacket and Joggers, available in Black and Taupe.

    As you gear up to conquer the challenges of the new year, face them with the best possible AYBL fits and a determination to achieve your goals. 

    Remember, your journey is unique, and the right outfit can make all the difference. Don't miss out—set your reminder for January 4th, and stride confidently into a year of fitness, style, and personal triumphs.