Product 3 MIN READ Meet Charge: Power You Can Wear ⚡️ Charge ⚡️ Coming 3rd September Ready to unlock your strongest version yet? Charge brings a new level of energy to your training rotation. At the c...Read more31 Aug 26
Product 4 MIN READ The Complete Shorts Guide For Summer Training and Beyond With temperatures rising and new styles dropping, there’s never been a better time to refresh your shorts rotation 🔄 Leg day, pilates class or a qu...Read more18 Aug 26
Product 1 MIN READ What’s New on the Green: The Latest in Women’s and Men’s Golf There's something new happening on the green this season… 🏌️ 👀 AYBL Golf is back with new colours, new designs and new energy for your next match. ...Read more03 Jun 26
Product 3 MIN READ The Top 4 Tanks That are Everywhere On Your Feed Right Now Tank tops are having a moment right now, and it’s easy to see why. Designed to sculpt, support and flatter in all the right places, they’ve become ...Read more21 May 26
Product 3 MIN READ Summer Starts Here: First Look at Enhance’s Hottest New Shades The temp is rising…. New Enhance is on the way 👀🔥🍑 🗓️ 23.04.26 7pm BST | 8pm CEST | 2pm EDT Bolder. Brighter. And even better, Enhance is having a...Read more20 Apr 26
Product 1 MIN READ Introducing the IT Girl Collection: Physique – Bold, Sculpted, Unstoppable It’s almost time to meet Physique - softly sculpted and fierce in its femininity. Built for the girls who show up, stand strong, and own every mome...Read more07 Apr 26
Product 1 MIN READ Spring Enhance Collection: Lighter Colours for Stronger Lifts Spring shades are loading… 🗓️ Launching 26th February 🇬🇧 7pm GMT 🇪🇺 8pm CET 🇺🇸 2pm EST Our top-rated Enhance collection is back in fresh new shade...Read more23 Feb 26
Product 3 MIN READ Fall in Love With Your Valentine’s Day Gym Fit A gym date with your bestie or lover sounds like the perfect way to celebrate Valentine’s Day - active, social, and totally effortless. And the onl...Read more03 Feb 26
Product 4 MIN READ Say Hello To Enhance: Your New Gym Game-Changer Welcome, Enhance 🤩 🗓️ Launch date: 30th December 2025 ⏰ Time: 7pm GMT | 2pm EDT | 8pm CEST Unleash your potential in the all-new Enhance Collection...Read more23 Dec 25
Product 3 MIN READ The Last-Minute Gift Guide: Stocking Fillers to Wardrobe Staples Christmas is almost here, and if you’re still searching for that perfect gift, we’ve got you covered! Whether you're shopping for someone who lifts...Read more10 Dec 25
Product 3 MIN READ 5 must-have pieces for your workout wardrobe this winter Is your wardrobe winter-ready? ❄️ 💪 When the temperature drops, your wardrobe needs to work harder. Cooler months call for more layers and versatil...Read more19 Nov 25
Product 3 MIN READ Meet Form: Athleisure For However You Move Say hello to the sets you’ll live in 🖤 🗓️ Launch date: 16th October 2025 ⏰ Time: 7pm BST | 2pm EDT | 8pm CEST Get ready for effortless style in and...Read more12 Oct 25
