AYBL’s 2025: Wrapped 💫

Before we step into a new year, it’s time to look back on what was achieved in 2025. From athlete collaborations to charity runs, it’s been a year filled with many accomplishments. Here is your AYBL 2025 rewind…

The opening of two brand new warehouses: We levelled up big time- with two new warehouses in the US and the Netherlands, making it easier than ever for our US and EU customers to get their favourite ‘fits.

Read more: https://community.aybl.com/blogs/aybl/behind-the-scenes-aybl-athletes-visit-our-new-eu-warehouse International Women’s Day: For this year’s International Women’s Day, we launched the ‘Stronger Than You Think’ campaign in support of Women’s Aid. Thanks to our incredible community, we raised an amazing £19,355 to help drive their mission to end domestic abuse against women and children.Wesley Vissers X AYBL: This year marked another exciting athlete collaboration, this time with bodybuilding legend Wesley Vissers. In a collection of classic cuts and iconic old-school designs, each piece was approved by Wesley himself to honour the golden era of bodybuilding.

Shop the collection here: https://www.aybl.com/collections/aybl-x-dutch-oak 

Celebrating our 7th Birthday: It’s been seven years of growth, strength, and empowerment every step of the way. And what better way to celebrate it than with a sitewide sale and huge savings! 

Some of our team took on the Great Birmingham Run:

In May, thirty one of our staff and athletes took part in the AJ Bell Great Birmingham Run, raising money for Cancer Research UK. Stretching across Birmingham’s city centre and its surrounding areas, the team took on a 10k/half marathon, managing to raise over £2000! 

The new Run collection that launched this year got its moment to shine as our athletes tested it out during the run.

Shop the Women’s Run collection: https://www.aybl.com/collections/aybl-run-1/womens 

Shop the Men’s Run collection: https://www.aybl.com/collections/aybl-run-1/mens 

As we step into 2026, we’re taking the energy and achievements of 2025 with us. AYBL is a lifestyle and community built on empowerment and progress. Thank you for being part of our journey this year. Here’s to another year of growth, innovation, and smashing new goals together!