
6 Fitness Goals That Have Nothing To Do With Weight Loss
It’s about time that we stop preserving the myth that the main point of exercise is to lose weight. Plenty of us work out for other reasons. We’re talking motivation like having more energy, sleeping better, and rocking killer quads.
We totally understand that at times it can feel as though there’s a lot of pressure to look a certain way, so it could be easy to focus your attention solely on losing weight. But the truth is, weight loss - even if it is a fitness goal of yours - is simply not the best motivator out there.
Striving to achieve goals that challenge you mentally and leave you feeling like you’ve properly achieved something will have long-lasting benefits, in all aspects of your health - and quite frankly, that sounds a lot more appealing to us.
We share six motivating fitness goals that have absolutely nothing to do with the way you look, and everything to do with how you feel. Happy sweating!
1. IMPROVE FLEXIBILITY & MOBILITY
It’s something we tend to neglect, but improving your mobility is one of the most important areas of fitness to help prevent injuries and optimise your training. Not to mention, stretching is a great stress-reliever (sign us up!)
Flexibility and mobility are two different things. Flexibility allows you to lengthen a muscle (think trying to touch your toes), while mobility is what allows you to move in different ways (think your squat depth).
To improve your mobility and flexibility, add 10 minutes of stretching prior to your workout. It doesn’t need to be a full-on yoga routine, but make sure you’re including both dynamic and static movements, such as arm circles, lying back twists and deep squats and lunges. The key thing to remember is to move slowly and with control. Aim to gradually increase your range of movement, as well as the time you spend practising mobility and stretching, to really get the most out of it.
2. BUILD YOUR STRENGTH
You’ll look at the premise of gaining weight in a whole new way when you’re measuring it in plates added - and the best part? Strength training can be a game-changer mentally, too.
Nothing else matters when you’re lifting weights, as all your attention is focused on that, so it can be a great escape from stress. It’s also incredibly empowering, you feel on top of the world after lifting something you previously thought you couldn’t.
The benefits go deeper than that, too - you’ll also improve your posture, future-proof your body, strengthen your bones, boost your confidence and have more energy.
READ MORE: Everything You Need To Know About Building Muscle
3. NAIL YOUR FORM
Learning the correct movement patterns for each exercise is vital for progression in the gym, and your body will thank you for it once those weights start to get a little heavier.
If your form is off, you’re probably not hitting your muscles effectively, and you’re increasing the risk of injury, which ultimately means less time in the gym, working towards your fitness goals.
If you’re a fan of the squat rack, there are three very simple cues you need to always be thinking: chest up, hips back, and knees out. Before adding any weight, go through the motion first to dial in your technique and avoid risking injury.
READ MORE: The Principles Of Good Form With Caroline Gravity
4. PLAY WITH YOUR RUN TIMES OR DISTANCE
Pick a metric - time or distance - that is measurable and attainable for you, and work your way up to it. If you’re new to running, that might mean starting with brisk walking and short bouts of running that get increasingly longer as your body adjusts to the demands. If you’re working up your speed, you’ll need to do intervals of harder running with easy recovery.
See if you can aim to beat your 5k time every five to six weeks by 20 to 40 seconds each time. While it may not seem a lot, 40 seconds off a best effort run is a huge achievement! If focussing on timing feels like too much pressure - or even just plain boring - you could also experiment with pushing yourself out of your comfort zone by running a longer distance each time.
5. TRY SOMETHING NEW
If chugging along on the StairMaster is making your eyes glaze over, it’s time to try something new.
Most gym memberships include full access to gym classes, so make sure you take full advantage of these! You might already be a keen 6am spin-goer, but why not try something else like boxercise, HIIT or bodytone?
Equally, if the gym isn’t for you, full stop, there’s plenty of other opportunities to get your body moving. Take martial arts classes and work toward your first belt. Sign up for a dance class. Try swimming lessons and log laps. Pick up a jump rope and teach yourself to hop it consistently. The bottom line? Find something that makes movement fun for you, so you’ll actually look forward to doing it.
6. FALL IN LOVE WITH FITNESS
We truly believe that non-aesthetic goals have the potential to be more rewarding and longer-lasting than purely aesthetic focused ones. In other words, focus less on trying to fit in that dress and more on developing a positive relationship with fitness instead.
Fitness is about so much more than what you weigh or what you eat, it has an emotional side too. Ask yourself if you enjoy the fitness classes you attend, or whether you’re just attending them for the ‘results’? If you don’t enjoy your classes, then why on earth are you going to them? There’s an exercise or sport for everyone, you just have to search for it.
Check out our eight favourite alternative workouts to the gym here.
Fitness can be a right old journey, can’t it? And one way to ensure you keep yourself motivated and moving forward is to set yourself realistic goals. But as we’ve proved, these goals don’t always have to be weight related.
Whether you want to smash a new PB, learn a new skill or simply improve your relationship with fitness, get after your gym goals your way.
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Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!