
8 Meaningful Ways To Celebrate Black History Month
While Black excellence deserves to be celebrated every day, Black History Month offers a dedicated time to spotlight the power and resilience of the Black community.
February’s celebration is a reminder to seek out stories and histories that, sadly, often go overlooked - but it also serves as a call to honour the incredible contributions that the Black community has made throughout US and international history. From civil rights leaders to artists, politicians and inventors, this month we celebrate the Black history that’s being made today and every day.
And while many rightfully give side-eye to the fact that there are only 28 (or sometimes 29) days to celebrate the achievements of Black people - which, yeah, is not enough - there’s still a lot you can do to show your appreciation. Here are just a few ways you can celebrate this Black History Month.
1. SUPPORT BLACK-OWNED BUSINESSES
Spending your money at a Black-owned business is an impactful form of economic empowerment and a great way to give directly to the Black community, during Black History Month and beyond.
Many Black-owned businesses still face structural racism, which poses a threat to their longevity and ability to serve their communities’ needs. Becoming a customer - specifically during February when these companies have a lot more visibility - is a great way to show your appreciation
To find Black-owned businesses near you, try Black2Black (UK) or Support Black Owned (US).
2. CELEBRATE BLACK LITERATURE
Literature, both nonfiction and fiction, is a crucial way for marginalised communities to claim ownership over their experiences.
Taking accountability and prioritising our learning helps ensure that we go beyond the ‘surface-level’ of support; that we’re doing more than just ‘blindly’ posting a black square on Instagram because that’s what everyone else is doing.
This month, swap out some of your classics for modern books by Black authors. We recommend:
- The Autobiography of Malcolm X by Alex Hayley and Malcom X.
- An American Marriage by Tayari Jones.
- Girl, Woman, Other by Bernadine Evaristo.
3. DONATE TO CHARITIES THAT SUPPORT ANTI-RACISM EQUITY & EQUALITY
Racial justice activists work tirelessly around the clock to advocate for the equal treatment of Black people. From tackling police brutality to supporting trans people of colour in leadership roles, there are a number of charities and nonprofits who exist to provide ongoing support for the Black community.
This month, consider donating money - or your time - to one of the nonprofits below.
- NAACP - a historic organisation supporting the political, educational, social and economic equality of the Black community.
- Trans Women of Color Collective - a grassroot organisation supporting trans and gender-nonconforming people of colour in leadership roles.
- Black Women Rising - a UK charity offering vital support, information and practical advice for people of colour who have been diagnosed with cancer.
4. LEARN ABOUT THE UNSUNG HEROES OF BLACK HISTORY
History classes often focus on the victories of white men, but that’s only part of the story.
During Black History Month 2023, educate yourself about the struggles and triumphs of the Black community, especially those who are often overlooked, such as Claudette Colvin, Fred Hampton and Pauli Murray. While digging up overlooked stories can take time and effort, the payoff is a more comprehensive understanding of what the past really looked like.
5. WATCH A BLACK HISTORY DOCUMENTARY OR FILM
Reading, listening and watching are an important step to coming to terms with our own privilege, sitting with our discomfort, and using it to support Black communities. We may not always get it right, and we certainly won’t ever properly understand how it feels, but what we can do is use this time to learn.
Here are just a few films you can watch. We hope you can join us in using them as a starting point to researching further and doing better:
- 13th.
- Monster.
- I Am Not Your Negro.
6. SUPPORT BLACK CREATIVES
From authors to actors and musicians, Black creatives play a key role in creating and sustaining Black culture.
This Black History Month US, take time to support the contributions and achievements of the Black community. Championing Black creativity can be as simple - and as rewarding - as streaming the music of Black artists or attending an event that showcases their talent.
Discover more here as we amplify and share the stories of our Black athletes.
7. ATTEND BLACK HISTORY MONTH CELEBRATIONS
Take things one step further and dive deeper into Black history by attending a virtual or in-person event.
Online you’ll find everything from talks about mental health and the stories of women of colour to virtual festivals and food workshops. Discover more here.
Outside of the virtual world, there’s no shortage of events and celebrations, too. You could visit a museum or art exhibition, attend a theatrical or musical performance or even sign up to a poetry event. When it comes to celebrating Black History Month, it’s important to expand your horizons. Your learning should never stop, because this work will take a lifetime.
8. SEEK OUT BLACK HISTORY IN YOUR LOCAL AREA
Although we may not always realise it, Black history is everywhere. This February, go beyond what your history classes taught you by learning about historical Black influencers in your own community.
Visit a local museum that showcases the contributions of the Black community to where you live or visit your local library to read about the achievements and victories of Black leaders in your community’s past.
In other words, get to know how Black history has had an influence on your present - then spread that knowledge and appreciate it moving forward.
Celebrating Black History Month can absolutely vary, but any of these ideas are never a bad idea. Even though you can (and you should) do this every day, this month can be a particular time of focus.
When it comes down to it, learning about Black history, struggles and achievements help us understand Black culture and makes it possible for Black people everywhere to be inspired by those who came before them.
To learn more about the origins and significance of Black History Month, check out our blog here.
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Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!