
AYBL Summer Sale: All You Need To Know
The AYBL Summer Sale | Up to xx% off | Monday 28th July ☀️
The hottest sale of the year is heading your way - get ready for up to xx% off your favourite gymwear and everyday styles. Those shorts saved on your wishlist, the sports bra you’ve seen all over your feed? Yep, they’re in the sale.
We’ve put together the ultimate sale guide to answer all your burning FAQs. Here’s everything you need to know:
What time does the sale go live?
🇬🇧 7pm BST
🇺🇸 2pm EDT
🇪🇺 8pm CEST
Is there Early Access?
Yes! If you want to grab the best sale bits you will have to be quick. You can shop one hour earlier than everyone else by signing up to Early Access here.
You can also shop earlier by downloading the AYBL app, where you can also add to your wishlist and save your details so you have a seamless shopping experience.
Click here to download for IOS
Click here to download for Android
Already got the app? Make sure you’re updated to the latest version and have push notifications enabled so you don’t miss anything!What will be in the sale?
Tbc of exactly how much is in sale.
Can I use an athlete code with sale items?
Of course! Use your favourite athlete’s discount code to get an extra 10% off on top of sale items. Head to their socials to find their code and simply apply it at checkout.
Can I use a Student/NHS discount during the sale?
Absolutely! We offer an extra 10% off with Student Beans, as well as a healthcare discount for NHS staff*. Student Beans is only valid across the following stores:
UK, US, CA, EU, DE, NL, FR
*Please note that the healthcare discount is only valid in the UK. Only one discount code can be used at checkout and therefore an athlete code cannot be combined with a Student or NHS code.Does the site go down ahead of sale?
To make your shopping experience as seamless as possible, our site will be down for a few hours before the sale goes live on 28th July. This is to ensure that we have enough time to load up all those great discounts for you!
Are items in my cart reserved?
As much as we’d love to, we can’t hold items in your basket. That’s why it’s smart to plan ahead - get your wish list ready before the sale starts so you can grab your favourites fast. Simply log in to your account on the website or the app and click the heart icon on the items you love. When the sale goes live, you’ll be able to swiftly move your top picks from your wishlist to your cart.
What payment methods can I use during the sale?
🇬🇧Klarna
🇺🇸Klarna & Afterpay
🇪🇺Klarna*
🇩🇪Klarna
🇫🇷Klarna
🇳🇱Klarna
*Unfortunately, we are unable to offer any Klarna payment methods to the Republic Of Ireland, Sweden, Norway, Switzerland, Iceland, Georgia, Turkey and Russia.What shipping options will be available during the sale?
Both standard and express shipping will be available across all stores during our Summer Sale. For more information, please head to our Delivery Information page.
Please note, your shipping timeframe will begin once your package has been dispatched. We know waiting for your order to arrive can sometimes feel like an eternity, but please allow up to 14 calendar days for your goods to arrive (in addition to your chosen shipping time frame) before contacting our Customer Service Team.
I’ve entered the wrong address for my order, can I change it?
You can edit your address within 30 minutes of placing your order. Simply log in to your account, go to your orders and make the necessary changes.
Please note that we are unable to modify Express Orders as we aim to process and ship them as quickly as possible.
I’ve placed multiple orders, can I combine them?
If you’ve placed multiple orders, unfortunately, we are unable to combine these and each order will be dispatched separately. This just means you’ll have even more AYBL deliveries to look forward to!Can I cancel my order?
You have 30 minutes from the time of placing your order to cancel it. To do so, please log into your account, where you'll find the option to cancel your order. After this 30 minute window, cancellations are not possible as your order will go through to the processing stage.
I’m missing some items from my order?
Due to stock availability, your order may be dispatched in separate packages on different days. Don’t worry! You’ll receive an email, including your tracking information for your remaining items if this is the case.
If an item you’ve ordered goes out of stock, the item will be refunded, and any remaining items will be dispatched. As always, we’ll let you know of any changes to your order via email.
I’ve placed multiple orders, but only one has arrived?
We dispatch orders on a ‘first come, first serve’ basis, but sometimes due to warehouse operations, your second order may arrive before your first. Don’t worry - we’re working hard to get your orders to you as quickly as possible! Keep an eye on your inbox for shipment emails.Will I be able to return items from the sale?
Of course! All orders currently have a 30-day return period, and this won’t be changing for the sale duration. Returns should be registered through our Returns Portal and items must be in their original condition with all of the tags still intact.
How can I get in touch with customer service?
We understand that you might have a few extra questions or experience an issue during our Summer Sale, which may result in you reaching out to our Customer Service Team. When doing so, please ensure that you include as much information about your enquiry in your first message so our team can help resolve any queries as quickly as possible.
Please be mindful that things get incredibly busy for us during our sales periods, so if you don’t receive an immediate response, rest assured, we’ll be doing everything we can to get back to you asap.
🗓️ Mark your calendars, set your reminders - the summer sale is coming Monday 28th July 7pm BST | 8pm CEST | 2pm EDT
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!