AYBL Takes Amsterdam: A Day to Remember

AYBL X Amsterdam, what an incredible day it was! Our event in Amsterdam this weekend was a massive success, and we couldn’t be more thrilled with the turnout from our amazing community. We were beyond excited to bring our latest collections to our community IRL in this amazing city, and your energy made it an unforgettable experience.Our pop-up shop was a highlight, showcasing our newest collections including Power. It was fantastic to see so many of our community trying on our new gear and sharing their excitement with us.

One of the most thrilling parts of the day was the athlete meet and greets. Seeing our athletes connect with our community was truly special. Stories were shared, plenty of photos taken, and got to connect with those who inspire you every day. It was a powerful reminder of the community spirit that defines AYBL.The AYBL Community Talk was another standout moment. We gathered Pam Van-Avendonk, Justine Antoine and Kateryna Morozova to discuss fitness journeys, shared experiences, and what it means to be part of the AYBL family. The conversation was inspiring, filled with personal stories of transformation and the supportive environment that makes our community unique.The event was packed with fun challenges that everyone loved! From the hanging bar and plank challenges, to interactive games like guess the weight and our prize grabber, there was something for everyone. It was great to see so many people participating, cheering each other on, and enjoying the friendly competition.We want to extend a heartfelt thank you to everyone who came out and made the day so special. Your passion and enthusiasm drive us to continue creating and improving. Amsterdam, you showed us why you’re one of the best communities in the world!

Now, we need your help! Where should we bring the AYBL event next? We want to hear from you. Whether it's another vibrant city in Europe, a sunny spot in America, or stick to our roots in the UK, let us know where you want us to go.Drop your suggestions in the comments below, and who knows? We might be popping up in your city next! Stay tuned for more updates and events. We can’t wait to see you soon!