Behind The Collection: Flare
FLARE 🎆
LAUNCHING TUESDAY 10TH JANUARY, 7PM GMT / 2PM EST / 8PM CET
The collection made for those who love to lift. Flare introduces a collection designed with high-stretch seamless fabrics that offer complete freedom of movement, leaving you feeling comfortable and supported, so you can focus on every rep and every set.
As we all know, the new year is a time for setting goals and ambitions, particularly when it comes to fitness. But when you’ve got goals, sometimes all that’s missing is the tools to get after them.
Here to power your pursuit, discover everything there is to know about Flare and how it can help you to achieve your training goals from the woman who knows best. Our Senior Womenswear Designer, Charlotte.
TELL US WHAT INSPIRED THE COLLECTION?
With it being the new year, which is arguably one of the most important times of the year for both us as a fitness brand and our female community, we knew we had to go all out. We needed something that would stand out, impress and get our community talking. That meant creating something different to anything we’ve ever done before.
We started by looking at our bestselling collections and styles, including our Pulse Collection and seamless patterned designs, and looked at how we could bring all these different elements together in a fresh and innovative way.
From that came Flare. It features a vibrant ombré pattern designed for impact and is made from our signature seamless fabric that our community knows and loves so well.
WHAT STANDS OUT ABOUT THE DETAILS?
Our Flare Sports Bra is a completely new design for us. It features a double layered back with a cut out detail for better breathability and comes complete with flattering spaghetti straps. We were really keen to create another strappy sports bra, especially following the success of our Essential Sports Bras. The double layering of the sports bra also adds a unique look and feel to the collection, and is designed to give our community that all-important confidence boost ahead of their next session.
We decided to keep the leggings and long sleeve crop top in line with our bestselling styles, as we know how much our community loves them. As with all our products, each style offers unrivalled support and features sweat-wicking qualities that allow focus and comfort throughout your training.
To top it off, we’ve added subtle body-contouring details to enhance your physique, so you can show off those gains you’ve worked so hard for.
WHAT ABOUT THE COLOURS?
With it being such a bold collection, we wanted colours that would match that energy while reinforcing the name, Flare.
That’s why we’ve brought in colours, such as Purple, Teal, Blue and Plum - all of which have been designed to get you hyped ahead of your workouts. Then, of course, we’ve included Black and Grey to keep the collection in keeping with our community’s most-loved colours. Because can you really ever have enough black sets?
The Purple and Teal colourways have made a comeback, as they’ve previously been received really well in other collections, while the Plum is a new rendition of the purple and pink shades that our community cherish.
With six colours available, Flare certainly offers a lot of versatility, with something for every kind of lifter.
THE NAME
The name was actually inspired by the colours. It’s bold, it’s powerful and it’s here to bring impact.
The word Flare itself means a ‘sudden burst of flame or light’ and this is meant to represent that ‘spark’ inside of you. It’s really important to us as a brand that we can inspire our community and give them the motivation to get after their goals. But not only is it a name that sounds strong, the visuals associated with it look especially powerful too.
WHAT IS FLARE BEST SUITED FOR?
Soft-stretch materials, supportive waistbands and sweat-wicking properties make Flare the perfect training partner for your lifting pursuit.
We know that intense training requires a ‘fit that works just as hard as you do, so we’ve taken careful consideration to create a collection that would support you through every step of your fitness journey.
Striking the perfect balance between form and function for a workout without distractions, Flare is here to help you lift in comfort every day, in every way.
WHAT ELSE IS NEW?
Flare isn’t our only new drop for January. We’ll also be releasing our all new Fusion Collection.
Made for maximum performance, Fusion features a super lightweight and stretchy material that is new to AYBL and unlike anything we’ve done previously. With this collection, we really want our community to feel like they’re wearing a second skin. The softness really is unmatched and to add to that the lines and finishes are super sleek.
Our Fusion Leggings feature an invisible waistband for a clean, understated aesthetic while both the leggings and sports bra are complete with intricate ventilation holes for enhanced breathability and comfort throughout your training.
To finish, both styles feature very subtle branding to reinforce the refined look of the collection.
With our biggest collection to date dropping tomorrow, we couldn’t not give you a behind the scenes look, could we?
Here to help you find your Flare, this is not a collection you want to miss. Get ready to show up and train big.
Flare launches 10th January, 7pm GMT.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!