FLARE 🎆
LAUNCHING TUESDAY 10TH JANUARY, 7PM GMT / 2PM EST / 8PM CET

The collection made for those who love to lift. Flare introduces a collection designed with high-stretch seamless fabrics that offer complete freedom of movement, leaving you feeling comfortable and supported, so you can focus on every rep and every set.

As we all know, the new year is a time for setting goals and ambitions, particularly when it comes to fitness. But when you’ve got goals, sometimes all that’s missing is the tools to get after them.

Here to power your pursuit, discover everything there is to know about Flare and how it can help you to achieve your training goals from the woman who knows best. Our Senior Womenswear Designer, Charlotte.

TELL US WHAT INSPIRED THE COLLECTION?

With it being the new year, which is arguably one of the most important times of the year for both us as a fitness brand and our female community, we knew we had to go all out. We needed something that would stand out, impress and get our community talking. That meant creating something different to anything we’ve ever done before.

We started by looking at our bestselling collections and styles, including our Pulse Collection and seamless patterned designs, and looked at how we could bring all these different elements together in a fresh and innovative way. 

From that came Flare. It features a vibrant ombré pattern designed for impact and is made from our signature seamless fabric that our community knows and loves so well.

WHAT STANDS OUT ABOUT THE DETAILS?

Our Flare Sports Bra is a completely new design for us. It features a double layered back with a cut out detail for better breathability and comes complete with flattering spaghetti straps. We were really keen to create another strappy sports bra, especially following the success of our Essential Sports Bras. The double layering of the sports bra also adds a unique look and feel to the collection, and is designed to give our community that all-important confidence boost ahead of their next session. 

We decided to keep the leggings and long sleeve crop top in line with our bestselling styles, as we know how much our community loves them. As with all our products, each style offers unrivalled support and features sweat-wicking qualities that allow focus and comfort throughout your training. 

To top it off, we’ve added subtle body-contouring details to enhance your physique, so you can show off those gains you’ve worked so hard for.

WHAT ABOUT THE COLOURS?

With it being such a bold collection, we wanted colours that would match that energy while reinforcing the name, Flare. 

That’s why we’ve brought in colours, such as Purple, Teal, Blue and Plum - all of which have been designed to get you hyped ahead of your workouts. Then, of course, we’ve included Black and Grey to keep the collection in keeping with our community’s most-loved colours. Because can you really ever have enough black sets?

The Purple and Teal colourways have made a comeback, as they’ve previously been received really well in other collections, while the Plum is a new rendition of the purple and pink shades that our community cherish.

With six colours available, Flare certainly offers a lot of versatility, with something for every kind of lifter. 

THE NAME

The name was actually inspired by the colours. It’s bold, it’s powerful and it’s here to bring impact.

The word Flare itself means a ‘sudden burst of flame or light’ and this is meant to represent that ‘spark’ inside of you. It’s really important to us as a brand that we can inspire our community and give them the motivation to get after their goals. But not only is it a name that sounds strong, the visuals associated with it look especially powerful too.

WHAT IS FLARE BEST SUITED FOR?

Soft-stretch materials, supportive waistbands and sweat-wicking properties make Flare the perfect training partner for your lifting pursuit.

We know that intense training requires a ‘fit that works just as hard as you do, so we’ve taken careful consideration to create a collection that would support you through every step of your fitness journey. 

Striking the perfect balance between form and function for a workout without distractions, Flare is here to help you lift in comfort every day, in every way.

WHAT ELSE IS NEW?

Flare isn’t our only new drop for January. We’ll also be releasing our all new Fusion Collection. 

Made for maximum performance, Fusion features a super lightweight and stretchy material that is new to AYBL and unlike anything we’ve done previously. With this collection, we really want our community to feel like they’re wearing a second skin. The softness really is unmatched and to add to that the lines and finishes are super sleek.

Our Fusion Leggings feature an invisible waistband for a clean, understated aesthetic while both the leggings and sports bra are complete with intricate ventilation holes for enhanced breathability and comfort throughout your training.

To finish, both styles feature very subtle branding to reinforce the refined look of the collection.

With our biggest collection to date dropping tomorrow, we couldn’t not give you a behind the scenes look, could we?

Here to help you find your Flare, this is not a collection you want to miss. Get ready to show up and train big.

Flare launches 10th January, 7pm GMT.