Behind The Collection: Ignite
IGNITE 💥
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We’re always training for harder, better, faster, stronger; both in our workouts and in the clothes we decide to train in.
That’s why our latest collection, Ignite, has been meticulously designed to withstand your training no matter how hard you work or how hard you sweat.
Each silhouette across the collection has been thought out strategically, with designs featuring ventilation details in key heat zones, sweat-wicking capabilities to help draw moisture from the body and soft seamless fabrics for comfort that lasts. A combination which ensures Ignite can handle the intensity of a varied workout.
To discover more about the collection, we caught up with our Senior Womenswear Designer, Charlotte Morgan. After all, nobody knows our ‘fits quite like she does.
CAN YOU GIVE US A BRIEF INTRODUCTION TO IGNITE AND TELL US WHAT INSPIRED THE COLLECTION?
The Ignite Collection is known for two things: its seamless range of motion and its superior breathability, designed to keep you cool through even the toughest of workouts.
This time round, we wanted to create something impactful and powerful - something that is different to anything we’ve ever done before. Therefore, we decided to really hone in on the details and carefully consider how we could tailor them to enhance our community’s training.
With performance at the core of this collection, we’ve included a variety of functional details, including a breathable contrast pattern with visible ventilation holes, to keep you dry and focused, so you can strive towards a better tomorrow.
THE DETAILS
Each of our six designs feature breathable details that you can actually see and feel. This includes intricate geometric shapes which are not only innovative in design, but are innovative in function too. This is because they mimic the breathability of mesh to help you feel refreshed.
The textured detailing and breathable contrast pattern have been perfectly placed in the areas where you heat up most. We’ve also designed it so the detailing subtly contours your figure for an extra confidence boost.
If you look closely, you’ll also notice we’ve continued the pattern up into the waistband of the leggings, which is something we haven’t done before. Add that to the sculpting high waist fit and you’ll instantly feel ready to tackle whatever your workouts throw at you.
WHAT ELSE IS NEW?
This collection includes our first ever seamless full-zip jacket: Ignite Seamless Zip Jacket. Complete with ultra soft fabrications that hug your figure, it’s the perfect layer to throw on top of your ‘fit as we enter the colder months.
We’ve also included our Ignite T-Shirt and Ignite Vest which feature an oversized fit and are available in the same colours as the rest of the collection. Pair with our Ignite Seamless Leggings and Sports Bra or wear over our Ignite Seamless Long Sleeve Crop Top and get ready to strive towards your best hybrid performance yet.
THE COLOURS
Ignite is all about making a statement, which is why we’ve featured bold colours that are guaranteed to make our female community stand out.
And of course, bold colours are worthy of equally bold names, including: Midnight Black, Storm Grey, Hyper Teal, Electric Purple and Flame Blue.
It’s like we said, we wanted to introduce a collection that would create impact and the best way to do that is through striking colours with names people are going to remember. We’ve also reinvented some of our bestselling colours to switch things up.
THE NAME
It’s not just the colours that have been designed to create impact, it’s the name too.
We wanted something that would represent energy and power, especially as we move into the colder, darker winter months, where some people may lose their ‘spark’ or the motivation to train.
Our community is always at the front of our minds during the design process and it was important to us to create a collection which inspires confidence and empowers them to achieve their goals. After all, sometimes all you need is a new ‘fit to look and feel your best.
WHAT IS IGNITE BEST SUITED FOR?
We’d recommend Ignite for your heavy weight sessions, whether that be an upper body workout or leg day.
That being said, our seamless fabrications offer an unmatched level of comfort and performance, making this collection the perfect all-rounder. Rest assured, girls, the thick, durable materials also mean our leggings are squat-proof, so you can move through your sessions with zero distractions.
One thing we’d also note is that our Ignite Seamless Sports Bra offers medium support, so we’d probably recommend an alternative style, such as our Balance V2 Seamless Sports Bra, for more intensive activities like running.
Psssttt… We’ve just dropped five new colours in our Balance V2 Collection. Read more here.
Our all new collection is now live and is waiting for you. So, if you’re yet to bag your Ignite ‘fit, the time to act is now. No, seriously, now.
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Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!