Bestsellers In Brand New Colours? Right This Way
NEW BALANCE V2, CORE & ESSENTIAL SPORTS BRAS đ€
LAUNCHING THURSDAY 1st JUNE, 7PM BST
The best training gear are the pieces that effortlessly blend both style and performance, with the perfect serving of comfort. Think silky soft textures to enhance your performance, and sweat-wicking designs to keep you looking cool, and feeling even cooler.
Enter AYBL bestsellers. Now in brand new colours.Â
Thatâs right. Your most-loved pieces, including Balance V2, Core and Essential Sports Bras, have had a summer glow up. Think vibrant new colours made to match your energy and pretty neutrals youâll wear time and time again.Â
Rest assured, our same bestselling fit still stands - only now, youâll have even more options to choose from. Because we believe you can never have too much of a good thing.Â
Hereâs everything you need to know.
ESSENTIAL SPORTS BRAS
With your feedback in mind, weâve worked tirelessly to create a variety of your favourite sports bras that are as versatile in style, as they are diverse in both shape and fit. So, if you love the strappy sports bra look, weâve got a fair few options for you.
Our Essential Strappy Sports Bra encapsulates the âbarely-thereâ vibe with its super cropped fit. Thereâs a party in the back with spaghetti straps that crossover, creating a detailed strappy back that looks great either on its own or peeping through an open back top.Â
Our Essential Ruched Sports Bra offers an elegant take on all your low-impact activities. The creme-de-le-creme of this strappy sports bra style is the intricate ruched detailing on the front and sleek Y-back silhouette.
Made from our ultra soft fabric, our Essential V Neck Sports Bra is designed for the lifter who favours style. But the fun doesnât stop with the flattering neckline, this sports bra also showcases a strappy crossover design to accentuate your back gains.Â
Topping off our most-loved collection is the Essential Bandeau Sports Bra. Designed with a buttery soft fabric thatâll make you feel invincible, this elegant sports bra features adjustable straps for a truly comfy and customisable fit and a mesh panel to the back for better breathability.
Now available in these feel-good hues: Chocolate Brown, Forest Green, Olive Green, Rumba Red, Purple Wine, Mocha, Beige, Teal, Green, Powder Blue, Marine Blue, Dusty Pink and Pebble Grey.Â
BALANCE V2
Our experts have been working their socks off to bring you new iterations of your favourite styles. Not only are they trustworthy, supportive and reliable - just as they always have been - but theyâre also now available in four new colours, including: Mocha, Marine Blue, Green and Coral Pink.
If youâre yet to enter the realm of Balance V2, hereâs what you need to know. Balance V2 is your everyday activewear. Itâs the little black dress of the workout world, the collection that does it all.Â
Contours complement your shape, and a supportive ribbed waistband hugs you tightly, keeping you supported and secure though every moment. And now with four new colours added to the mix, youâll never get bored with enough variety to mix and match every day of the week. Itâs the revival youâve been waiting for.Â
Coral Pink is only available as shorts or our sports bra.
CORE
Itâs safe to say we have not held back when it comes to new drops this month.
Crafted from the same soft buttery fabric, and featuring a minimalist aesthetic for unending smoothness, our latest renditions of Core are set to take the gym spotlight.
Each silhouette has been designed to reflect the unrivalled comfort you have come to know and love from Core, wherever you are in your journey. Because your rest days are just as important as the hours you clock in the gym.
Expect that same bestselling fit that hugs your body softly and a flattering athletic aesthetic with racerback detailing on the bra, just in new and exciting colours. Our new colours include: Mocha, Chocolate Brown, Green, Forest Green and Coral Pink.
Coral Pink is only available as shorts or our sports bra.
With every changing season, a spectrum of new colours return to the gym spotlight, which means itâs time to ditch your trusty Black staples - even if just temporarily, of course - and add a splash of colour to your rotation.
Which styles will you be taking to checkout?
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if youâre just starting out. Weâve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the ârun-walkâ method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.Â
3. Invest in Essential GearÂ
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
 5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.Â
6. Listen to Your Body
Itâs normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether itâs your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journeyâyour goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
Itâs the new year and youâre ready to crush your gym goals and reach new PBâs, which means itâs time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!Â
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!Â
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:Â
- Seamless Sports bra (worn 4 ways)Â
- Seamless Zip JacketÂ
- Seamless Crop topÂ
- Seamless ShortsÂ
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours youâll be spoilt for choice!Â
So push your limits and look your best in our Empower Collection. Shop here.
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Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.Â
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Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras hereÂ
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So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.Â
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AYBL Now Available in JD Sports
WEâVE GOT BIG NEWS! đ
Weâre thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Hereâs everything you need to know about our in-store collections:
What are some of the store locations?Â
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.Â
Available in selected styles:Â
- Sports braÂ
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.Â
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. Itâs the go-to fit everyoneâs loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginningâwe canât wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fitsâ, and donât forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!