
Coming Soon: Luxe
LUXE š¤
LAUNCHING THURSDAY 8TH DECEMBER, 7PM GMT / 8PM CET / 2PM EST
Now that cosy season is well and truly underway, thereās never been a better time to treat yourself to some new home comforts - and weāve got just the thing.
Introducing Luxe.
Featuring a selection of new neutrals with sumptuously soft fabrics that have been designed especially so you can lounge in Luxe-ury, this is a side to AYBL that youāve never seen before.
Want to explore more? Oh go on then.
THE COLLECTION
Luxe was designed for you to do all the things you love, and to feel great doing them. Whether youāre unwinding at home or planning a low-intensity workout, thereās an outfit for every occasion.
Itās the perfect balance of comfort and confidence and lifestyle and functionality.
WHAT'S IN IT?
Featuring four seamless styles and five loungewear styles, Luxe offers unbeatable versatility, so that our community can feel just as happy to wear it outside the studio, as they do inside.
Our Luxe Seamless Collection is composed of our:
- Luxe Seamless Long Sleeve Crop Top
- Luxe Seamless Leggings
- Luxe Seamless Sports Bra
- Luxe Seamless Crop Tank Top
Our Luxe Loungewear includes our:
- Luxe Bralet
- Luxe Shorts
- Luxe Joggers
- Luxe T-Shirt
- Luxe Ā½ Zip Pullover
THE DETAILS
We could fill this entire article with the specifics that went into making Luxe, because when it comes to redefining luxury, itās important to pay attention to every single detail.
Designed with soft, fine-tuned fabrics and an ultra luxe cable knit texture, our Luxe Seamless Collection takes comfort to a whole new level. That way, whether youāre hanging out or working out, youāll always feel on top form. Besides, being active doesnāt always mean wearing high-performance wear.Ā
Our Luxe Seamless Crop Tank Top, which features a flattering strappy back detail, is also a new addition for us and is perfect for when you crave that āelevated put-togetherā look that doesnāt compromise on comfort.Ā
The buttery softness of our Luxe Seamless Collection is mirrored by our Luxe Loungewear Collection. Each style features a cosy sweat fabric, a luxe embroidered AYBL logo and feminine pintuck detailing for a look that works so well both at home and on the go.
THE COLOURS
Simple, sleek and undeniably sophisticated, never underestimate the power of new neutrals. Itās the colour palette thatās a must in every modern girlās wardrobe and our Luxe Collection features a variety of hues that are designed to complement your complexion.
Thereās soft, thereās rich and then thereās bold.
Our Luxe Collection is available in the colours:
- Sand
- Mocha
- Brown
- Black Ā
EVEN MORE NEW
From outerwear to underwear, weāve officially got it all.
Alongside our beautiful Luxe Collection, weāll also be launching our Seamless Underwear and Cotton Underwear Collections, as well as new Everyday Embroidered Crew Socks to keep those feet nice and toasty.
And if that werenāt already enough, weāre introducing three new colours to our bestselling Everyday Crew Socks to match our Luxe Collection, so you can live your life in Luxe-ury from head to toe. Ā
Add style, comfort and support into your everyday with our new Luxe Collection.
Besides, with Christmas right around the corner, itās only right that you treat yourself. You could say Christmas has come earlyā¦
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if youāre just starting out. Weāve put together aĀ simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the ārun-walkā method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.Ā
3. Invest in Essential GearĀ
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
Ā 5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.Ā
6. Listen to Your Body
Itās normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether itās your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journeyāyour goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
Itās the new year and youāre ready to crush your gym goals and reach new PBās, which means itās time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!Ā
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!Ā
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:Ā
- Seamless Sports bra (worn 4 ways)Ā
- Seamless Zip JacketĀ
- Seamless Crop topĀ
- Seamless ShortsĀ
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours youāll be spoilt for choice!Ā
So push your limits and look your best in our Empower Collection. Shop here.
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Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.Ā
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Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras hereĀ
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So there you have it, outfits with your name on - ready for you to crush your goals this year!Ā Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.Ā
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AYBL Now Available in JD Sports
WEāVE GOT BIG NEWS! š
Weāre thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Hereās everything you need to know about our in-store collections:
What are some of the store locations?Ā
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.Ā
Available in selected styles:Ā
- Sports braĀ
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.Ā
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. Itās the go-to fit everyoneās loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginningāwe canāt wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fitsā, and donāt forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!