LUXE 🤎
LAUNCHING THURSDAY 8TH DECEMBER, 7PM GMT / 8PM CET / 2PM EST

Now that cosy season is well and truly underway, there’s never been a better time to treat yourself to some new home comforts - and we’ve got just the thing.

Introducing Luxe.

Featuring a selection of new neutrals with sumptuously soft fabrics that have been designed especially so you can lounge in Luxe-ury, this is a side to AYBL that you’ve never seen before.

Want to explore more? Oh go on then.

THE COLLECTION

Luxe was designed for you to do all the things you love, and to feel great doing them. Whether you’re unwinding at home or planning a low-intensity workout, there’s an outfit for every occasion.

It’s the perfect balance of comfort and confidence and lifestyle and functionality.

WHAT'S IN IT?

Featuring four seamless styles and five loungewear styles, Luxe offers unbeatable versatility, so that our community can feel just as happy to wear it outside the studio, as they do inside.

Our Luxe Seamless Collection is composed of our:

• Luxe Seamless Long Sleeve Crop Top
• Luxe Seamless Leggings
• Luxe Seamless Sports Bra
• Luxe Seamless Crop Tank Top

Our Luxe Loungewear includes our:

• Luxe Bralet
• Luxe Shorts
• Luxe Joggers
• Luxe T-Shirt
• Luxe ½ Zip Pullover

THE DETAILS

We could fill this entire article with the specifics that went into making Luxe, because when it comes to redefining luxury, it’s important to pay attention to every single detail.

Designed with soft, fine-tuned fabrics and an ultra luxe cable knit texture, our Luxe Seamless Collection takes comfort to a whole new level. That way, whether you’re hanging out or working out, you’ll always feel on top form. Besides, being active doesn’t always mean wearing high-performance wear. 

Our Luxe Seamless Crop Tank Top, which features a flattering strappy back detail, is also a new addition for us and is perfect for when you crave that ‘elevated put-together’ look that doesn’t compromise on comfort. 

The buttery softness of our Luxe Seamless Collection is mirrored by our Luxe Loungewear Collection. Each style features a cosy sweat fabric, a luxe embroidered AYBL logo and feminine pintuck detailing for a look that works so well both at home and on the go.

THE COLOURS

Simple, sleek and undeniably sophisticated, never underestimate the power of new neutrals. It’s the colour palette that’s a must in every modern girl’s wardrobe and our Luxe Collection features a variety of hues that are designed to complement your complexion.

There’s soft, there’s rich and then there’s bold.

Our Luxe Collection is available in the colours:

• Sand
• Mocha
• Brown
• Black  

EVEN MORE NEW

From outerwear to underwear, we’ve officially got it all.

Alongside our beautiful Luxe Collection, we’ll also be launching our Seamless Underwear and Cotton Underwear Collections, as well as new Everyday Embroidered Crew Socks to keep those feet nice and toasty.

And if that weren’t already enough, we’re introducing three new colours to our bestselling Everyday Crew Socks to match our Luxe Collection, so you can live your life in Luxe-ury from head to toe.  

Add style, comfort and support into your everyday with our new Luxe Collection.

Besides, with Christmas right around the corner, it’s only right that you treat yourself. You could say Christmas has come early…