International Women’s Day 2023: Mission Possible
MISSION POSSIBLE 💪
WEDNESDAY 8TH MARCH
At AYBL, we believe that all women belong in every corner of the fitness industry. From competing in contact sports to creating legacies which will be remembered for years to come. But we also know that’s not always the case.
When it comes to a woman’s place in fitness, there’s still work to be done.
This International Women’s Day, we’re making it our own mission to make every aspect of fitness accessible and enjoyable for all women.
There’s more…
If you’re a veteran of the brand, you’ll know we’re wholeheartedly committed to empowering our female community to become the best version of themselves. Which is why, this month, we’re asking you to establish your own mission - big or small.
Because we believe, despite the odds, you should never settle for anything less than the best you can do.
ONE BRAND. ONE MISSION.
Together we are stronger than the sum of our parts, and far stronger than any obstacle that dares stand in our way. We don’t stray away from challenge, in fact, we embrace it because that is where we really thrive.
With this in mind, we want you to set yourself a goal - or a mission, if you will - that’s personal to you.
It could be to compete at the highest level, maybe you’re keen to help encourage more women and girls from different backgrounds to participate in sport, or perhaps it’s something much simpler than that, like wanting to improve your relationship with fitness.
Whatever the case, we’re here to make you feel inspired, confident, and give you the support you need, always.
FREE* LIMITED-EDITION TEES
Free? You read that right!
As part of our pledge, we’ve compiled a collection of three limited-edition t-shirts in the colours: Black, White and Pink. Crafted from a soft, lightweight cotton blend, each t-shirt features our bespoke ‘Mission Possible’ motif on the centre back.
Wondering how you can get your hands on one? Here’s everything you need to know.
Our International Women’s Day Limited-Edition T-Shirts will launch on Wednesday 8th March at 3pm GMT / 4pm CET / 10am EST.
They’re FREE to purchase, all we ask is that you kindly make a donation of either £1, £2, £5, £10 or £15 and cover the cost of shipping. All proceeds will be donated directly to Women’s Sports Foundation, a global charity which is committed to enabling all women and girls to reach their full potential in sports and in life.
But you’ll have to be quick because once they’re gone, they’re gone - and last year, they sold out in less than an hour!
THE ATHLETES
Our mission would not be possible without our community and the women who share our values and vision.
This year, we’ve partnered up with three truly influential athletes who have set the bar high when it comes to actively and publicly inspiring other women in fitness.
Introducing:
- British High Jumper, Laura Zialor
- British Olympic Gymnast, Alice Kinsella
- British Weightlifter, Jenny Tong
Sharing their own mission and journey, these women are proof that bringing your passion and chasing excellence gets results.
Check back soon to learn more about their individual stories.
SO, WHAT DO BARRIERS LOOK LIKE IN THE WORLD OF FITNESS?
We strongly believe that fitness is a place for everyone, everywhere. But we understand that there are barriers that stop this from happening. These include, but are not limited to:
- Body image and appearance;
- Attitudes and prejudice towards disability, race, gender, sexuality and socioeconomic status;
- Unwanted attention and criticised performance;
- Gym intimidation and anxiety.
It is our duty as part of Mission Possible and as a female fitness brand to establish ways to overcome these barriers and make fitness a more inclusive place.
International Women’s Day has been observed since the start of the 1900s. It has taken a lot of hard work and perseverance from women throughout history to get to where we are today, but that doesn't mean the fight is finished. We know there’s still plenty more we can - and will - do to help.
That’s our mission, what’s yours?
Our limited-edition tees launch 8th March, 3pm GMT. Don’t be late.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!