Mission Possible: Meet The Athletes
MISSION POSSIBLE 🫶
WEDNESDAY 8TH MARCH
We stand by the notion that every single person - no matter their race, views or upbringing - should be entitled to the same opportunities as the person next to them.Â
But we understand that none of this would be possible without the selflessness and courage of women who have fought - and continue to fight - to ensure a better future.
That’s why, this International Women’s Day, we’re celebrating the women who help us to realise our potential, push boundaries and break misconceptions.
Take inspiration from their stories and be inspired to become the best of you.
LAURA ZIALOR
My mission is to be the best version of myself. The best athlete I could possibly be. Pushing my mental and physical limits to reach my goals of winning medals at major championships, like the World Championships and Olympics.
I would really like to inspire the next generation of women to take up a sport and want to live a healthy, balanced lifestyle. I want my achievements to inspire people to want more.Â
My story isn’t a fairytale story, it’s taken a lot to get to where I am now, so I’m hoping that young athletes see that you don’t have to be the best when you’re younger. I didn’t make the GB teams, I didn’t always win, but it doesn’t mean you won’t make it. Hopefully that inspires and motivates anyone who is on a similar path to me and shows them they should never give up.
Progress is a huge part of this. To me, progress is working consistently at the little things. As you gradually improve at the little things, these will add up to help you achieve your main goal - although, that’s not to say it’s a straight forward upward trend. Progress is a messy line and there will be setbacks. But ultimately, as long as you keep working, you are getting closer and closer to your goals.
Follow Laura on Instagram @laurazialor
ALICE KINSELLA
My mission is to compete internationally and inspire the next generation of athletes. I hope to do this by sharing my story and my achievements and creating a legacy that inspires future generations.
It means a lot to me to be part of AYBL’s Mission Possible because it allows me to share my story and show what gymnastics is like and how much fun it can be.
I really believe if you find something you love, you should keep at it. Keep trying your hardest, and never give up. For me, my sport makes me feel strong, independent, and feel even more love for the sport.Â
My proudest sporting moment would have to be becoming an Olympic bronze medalist at the 2020 Tokyo Olympics and making history to help Great Britain win its first women’s Olympic team medal in 93 years. I love having the opportunity to travel the world, make memories and meet so many new people.
Follow Alice on Instagram @alicekinsella17
JENNY TONG
My mission is to be the happiest version of myself. I plan to do this by doing the things that I know best serve me, like prioritising my own health and wellbeing, prioritising the things that make me a better athlete and a happier individual. I don’t think you can be the best athlete you can be if you’re an unhappy person.Â
My sport makes me feel incredibly empowered. It’s the kind of sport that I never thought I'd be able to do, I never thought I'd be any good at. The fact that I can turn up to a gym, a gym in a different country where they speak a different language, and lift heavy weights above my head is incredibly empowering.
The thing I love most about my sport is that progress is easily measurable. On top of that, although it’s an individual sport, the community as a whole is incredibly uplifting and supportive, therefore, you always feel like you’re not alone.
My main inspiration throughout my fitness journey has probably been my teenage self. She struggled and she didn’t really feel like there was a space for her in the industry or anywhere she found herself. So, looking back and remembering how she felt inspires me to push to create those spaces for people.Â
I’d really like to be remembered as someone who was committed to making sport more inclusive and more welcoming, someone who empowered others and made the community a better space. I try to be as proactive in my community as I can. I work closely with our NGB (national governing bodies) on creating more spaces for people from all backgrounds and I’m incredibly proud of that.
Also, being part of Mission Possible allows me to show everyone that they are capable and they are worthy. Embrace who you are and embrace who you’re becoming because it’s all part of the journey and enjoying it and making the most of what’s on offer for you.
Follow Jenny on Instagram @jennyt811
FREE* LIMITED-EDITION TEES
Don’t forget our FREE International Women’s Day T-Shirts launch 8th March, 3pm GMT - that’s tomorrow FYI!
To secure yours, all you need to do is donate £1, £2, £5, £10 or £15* to help raise vital funds to support women and girls in sport, and pay for shipping. It couldn’t be more simple!
Empowering women worldwide has been our mission since day one, and now you can be a part of it too.
*All proceeds will be donated directly to Women’s Sports Foundation.
Discover more about our Mission Possible Campaign here.
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AYBL is here to support every woman, everywhere. Â
We believe what the world sees doesn’t define what you’re capable of, and it should never stop you from reaching your potential.
Love yourself, love what you do, and never let external perceptions get in the way of becoming who you could be.
What mission will you set for yourself in 2023? Drop a comment below or tag us on socials @beaybl
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.Â
3. Invest in Essential GearÂ
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
 5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.Â
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!Â
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!Â
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:Â
- Seamless Sports bra (worn 4 ways)Â
- Seamless Zip JacketÂ
- Seamless Crop topÂ
- Seamless ShortsÂ
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!Â
So push your limits and look your best in our Empower Collection. Shop here.
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Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.Â
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Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras hereÂ
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So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.Â
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AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?Â
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.Â
Available in selected styles:Â
- Sports braÂ
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.Â
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!