International Women’s Day 2024: Mission Possible; Proudly Me

Mission Possible; Proudly Me 🫶

Friday 8th March

3pm GMT / 4pm CET / 10am EST

International Women’s Day 2024
This International Women’s Day, we're on a mission to empower young women battling body dysmorphia or mental health challenges, encouraging them to challenge societal norms.

If you're a brand veteran, you know our unwavering commitment to empowering our female community. Join us in rewriting the narrative, empowering young women to set their own standards and define success on their terms.

Together, let's reshape the narrative and empower individuals to authentically shine and proudly be themselves.

Free* Limited-Edition Tees
Free? You read that right! As part of our mission, we’ve compiled a collection of three limited-edition t-shirts in the colours: Sand, Green and Off White/Slate. Crafted from a soft, lightweight cotton blend, each t-shirt features our bespoke ‘Proudly Me’ and motivational motif on the centre back.

Wondering how you can get your hands on one? Here’s everything you need to know. 

Our International Women’s Day Limited-Edition T-Shirts will launch on Friday 8th March at 3pm GMT / 4pm CET / 10am EST.

They’re FREE to purchase, all we ask is that you kindly make a donation of either £2 to £20 and cover the cost of shipping. All proceeds will be donated directly to Girls Out Loud, a charity that was created to empower and inspire teenage girls. The charity provides programmes and support that help build confidence, self-belief, emotional resilience and a positive self-image.

You’ll have to be quick because once they’re gone, they’re gone - and last year, they sold out in less than an hour!

The Athletes
Our mission thrives on the strength of our community and the incredible stories of women who are ready to inspire and uplift us all.

This year, we've teamed up with three remarkable athletes who've raised the bar in actively and openly inspiring women dealing with mental health, body dysmorphia, and wellness challenges.


Pam van Avendonk

“I hope by sharing my story I can help someone get out of those bad moments when they are struggling with body dysmorphia and help them realise that first off, you're not alone. I want the community and individuals to realise they are not the only ones struggling with this. 

I think I do still struggle with body dysmorphia and stuff right now, but I think my way of handling it has just evolved. So, instead of really feeling bad about myself and staying in that mindset and feeling bad, I try to distract myself. You can go to the gym, listen to music, do something fun, so you can really distract yourself from the thoughts that are trying to keep you down.”

Maci Parry


“When I was growing up, fitness was never a big part of my childhood. But I was definitely always a fit, healthy young girl. A lot of things in my life changed all at once and I think that spiralled into a lot of events that led me to being in an unhealthy and unhappy situation. I started going to therapy and I was speaking to my therapist a little bit about not recognizing myself. And it's spiralled into I'm not just not happy. I was kind of actually really depressed and really anxious and I don't want to get out of bed to do anything at all. 

With body dysmorphia, I think it's something that a lot of people deal with.. I think the gym in particular is somewhere where body dysmorphia is really common because the second you step foot into that gym is the day that you're suddenly analysing every single element of your body. To me, it's about wanting every single girl, every single woman to appreciate the fact that you deserve to find that sparkle. There's no one on this earth that doesn't deserve to have the confidence and doesn't deserve to feel good in their body and their mind.”

Nia Fraser

“Self-care is essential for my well being as it gives me time for myself. I feel like if I don't have time for myself, then I don't have the energy to do anything else. My advice to anyone who's trying to prioritise their wellbeing would be to take baby steps, and kind of start off bit by bit. Choose whether you're going to focus on your workouts, for example, moving your body, or you're going to start with food, and just build it up bit by bit. If you overthink and you try to do everything at once, you'll never be able to do it.”

By sharing their personal journeys and missions, these women stand as exceptional inspiration, guiding the path for young women and our community. They embody the resilience to overcome any challenge. We hope that our community resonates with their challenges and journeys, empowering themselves to overcome any obstacles they may face.

Share your mission as we unveil our limited-edition tees on March 8th at 3pm GMT. Don't miss out!