International Women’s Day: Find Your Reason With AYBL

FREE International Women's Day Limited Edition Tees💓

Want to get your hands on one of our exclusive tees?

Simply head to our website tomorrow at 7PM GMT, select your fave colour (there's 5 to choose from!) and make a donation of £1, £2, £5, £10 or £15. It's as easy as 1-2-3! All proceeds will be donated directly to SportsAid to support talented, young athletes progress in their sport. 

International Women’s Day is almost here and we’re buzzing with excitement because this year, we’ve made it our mission to celebrate and support young female athletes. It’s safe to say, girls, this is a campaign not to be missed!

At AYBL, we love nothing more than celebrating our community and all the incredible women around the world because we believe, whether it’s International Women’s Day or not, you deserve to be reminded just how amazing you truly are.

This year, we’re taking matters into our own hands and celebrating a little differently by asking our AYBL Community to Find Your Reason. As you already know, we’re big on fitness and our Find Your Reason Campaign is all about getting active in a way that suits you, for you. So, whether you’re new to fitness or are already a fully-fledged gym-goer, take charge of your fitness on your own terms.

International Women's Day With AYBL


International Women’s Day is held on 8th March every year and is dedicated to celebrating the social, economic, cultural and political achievements of women around the world. It has run for well over a century and has played an important role in promoting and driving women’s equality, which is something we fully advocate as a brand


While we will be in full support of the other International Women’s Day celebrations taking place worldwide, we’ve also decided to run our own campaign to celebrate women in the fitness space. Besides, one celebration is never enough, right?

We’re dedicated to uplifting our female community and it is our mission to unite women through their love for fitness. As a brand, it’s important to us that you do what’s right for you and to never let yourself be pressured by other people’s expectations, which is why for International Women’s Day 2022, we want you to Find Your Reason. 

Since International Women's Day is all about celebrating women, we invited three incredible athletes to head up our campaign and help inspire you to Find Your Reason.

Ladies, meet Gemma, Frankie and Hannah... 

Keep your eyes peeled on our Community Page to find out more about what these legendary ladies had to say.

AYBL Supports SportsAid

As part of our Find Your Reason Campaign, we’ve decided to support UK-based charity, SportsAid, which helps talented, young athletes by recognising and nurturing their abilities through and beyond sport. 

This is because SportsAid recognises that the financial challenge of a young athlete trying to reach the top of their sport is often one of the greatest barriers to their success. According to the charity, a SportsAid athlete and their family will typically spend more than £7,000 every year to meet the costs of the sport. Therefore, without their funding, athletes could be forced to no longer compete or train.

Because of this, we’ve decided to launch our very own International Women’s Day 2022 Collection to help raise funds to support young athletes achieve their goals. Our bespoke collection consists of FREE (yes, FREE!) Limited Edition T-shirts and launches on 8th March at 7PM GMT! All you have to do is make a donation of between £1 and £15 to SportsAid, pay shipping and it’s all yours.* It’s that easy!

*Please note: our Limited Edition T-Shirts will be non-returnable.

This International Women’s Day, be part of something as special as you! Find Your Reason and show yourself some TLC too because International Women’s Day is just as much about you and your achievements as it is about others. 

While you’re at it, don’t forget to save the date for our Limited Edition Collection because once they’re gone, they’re gone…

8TH MARCH, 7PM GMT. You don’t want to miss this!