Product 3 MIN READ New Lengths, Same Favourite Fits: Short and Long Leggings Now Available SAME FAVOURITE FITS, NOW IN MORE LENGTHS For the first time, selected leggings and flared leggings from some of our best-loved collections are now ...Read more14 Oct 26
Product 4 MIN READ AYBL Run: Ready for the Season Ahead New AYBL Run lands 1.10.26 7pm BST | 2pm EDT | 8pm CEST 🗓️ 👟 Cooler miles are calling and when the temps drop, the ‘fits need to step up. As we ...Read more29 Sep 26
Product 3 MIN READ Meet Charge: Power You Can Wear ⚡️ Charge ⚡️ Coming 3rd September Ready to unlock your strongest version yet? Charge brings a new level of energy to your training rotation. At the c...Read more31 Aug 26
Product 4 MIN READ The Complete Shorts Guide For Summer Training and Beyond With temperatures rising and new styles dropping, there’s never been a better time to refresh your shorts rotation 🔄 Leg day, pilates class or a qu...Read more18 Aug 26
Product 1 MIN READ What’s New on the Green: The Latest in Women’s and Men’s Golf There's something new happening on the green this season… 🏌️ 👀 AYBL Golf is back with new colours, new designs and new energy for your next match. ...Read more03 Jun 26
Product 3 MIN READ The Top 4 Tanks That are Everywhere On Your Feed Right Now Tank tops are having a moment right now, and it’s easy to see why. Designed to sculpt, support and flatter in all the right places, they’ve become ...Read more21 May 26
Product 3 MIN READ Summer Starts Here: First Look at Enhance’s Hottest New Shades The temp is rising…. New Enhance is on the way 👀🔥🍑 🗓️ 23.04.26 7pm BST | 8pm CEST | 2pm EDT Bolder. Brighter. And even better, Enhance is having a...Read more20 Apr 26
Product 1 MIN READ Introducing the IT Girl Collection: Physique – Bold, Sculpted, Unstoppable It’s almost time to meet Physique - softly sculpted and fierce in its femininity. Built for the girls who show up, stand strong, and own every mome...Read more07 Apr 26
Product 1 MIN READ Spring Enhance Collection: Lighter Colours for Stronger Lifts Spring shades are loading… 🗓️ Launching 26th February 🇬🇧 7pm GMT 🇪🇺 8pm CET 🇺🇸 2pm EST Our top-rated Enhance collection is back in fresh new shade...Read more23 Feb 26
Product 3 MIN READ Fall in Love With Your Valentine’s Day Gym Fit A gym date with your bestie or lover sounds like the perfect way to celebrate Valentine’s Day - active, social, and totally effortless. And the onl...Read more03 Feb 26
Product 4 MIN READ Say Hello To Enhance: Your New Gym Game-Changer Welcome, Enhance 🤩 🗓️ Launch date: 30th December 2025 ⏰ Time: 7pm GMT | 2pm EDT | 8pm CEST Unleash your potential in the all-new Enhance Collection...Read more23 Dec 25
Product 3 MIN READ 5 must-have pieces for your workout wardrobe this winter Is your wardrobe winter-ready? ❄️ 💪 When the temperature drops, your wardrobe needs to work harder. Cooler months call for more layers and versatil...Read more19 Nov 25