Welcome to the Effortless Era: Revive, Varsity & Sculpt
Revive, Varsity & Sculptđ«¶
Launching Thursday 31st August, 7PM BST / 8PM CET / 2PM EDT
Welcome to the Effortless Era, where style meets ease. Thereâs never been a better time to treat yourself to some new AYBL gear - and weâve got just what you need!
Girls, get ready for the most exciting launch preview yet! This month, we are launching 3 new collections that we're certain you'll adore!Â
Your requests have been heard, and we're here to unveil a side of AYBL that youâve never seen before.
Want to explore more? Oh go on then.
The Collections
Introducing Revive, Varsity & Sculpt.Â
Own your activewear game with Revive. Designed for you to do all the things you love, and to feel great doing them. Whether youâre working out in the gym or grabbing a coffee with a friend, thereâs an outfit for every occasion.
Varsity will elevate your everyday style for the perfect balance of comfort and confidence and lifestyle and functionality.
Simple, sleek and undeniably sophisticated. Sculpt is anything but basic and is here to help shape the very best version of you.
What products are there?
Revive offers six effortlessly seamless & stylish designs, while Varsity brings you a curated selection of cosy loungewear styles. Sculpt takes versatility to a whole new level with complete new styles you've never seen from us before!Â
Our Revive Collection is composed of our:
- Revive Seamless Sports Bra
- Revive Seamless Crop Top
- Revive Seamless œ Zip Pullover
- Revive Seamless Shorts
- Revive Seamless 2â Shorts
- Revive Seamless Leggings
Our Varsity loungewear includes our:
- Varsity Oversized Hoodie
- Varsity Oversized Sweater
- Varsity Oversized Joggers
- Varsity Oversized Fleece
- Varsity Tote Bag
- Varsity Cap
- Varsity Socks
Sculpt includes:
- Sculpt Flare Trousers
- Sculpt T-Shirt
- Sculpt Long-Sleeve
The Details
Revive
Designed with soft, compressive sweat-wicking fabrics and ultra seamless textured knit contouring details, our Revive Collection takes your everyday workout & lifestyle to a whole new level. Whether youâre hanging out or working out, youâll always feel on top form. Itâs the perfect all rounder for all types of workouts.
Revive your workout wardrobe with the colour palette thatâs a must in every âit girlsâ wardrobe. Featuring a variety of hues that are designed to complement your complexion, our Revive collection is available in six colours:
- Black Marl
- Grey Marl
- Mineral Blue Marl
- Warm Taupe Marl
- Burgundy Marl
- Evergreen Marl
Varsity
Meet the rest day essentials you 100% need. Our Varsity Collection's super soft fabric and comfy oversized fit effortlessly elevates your everyday style, whether you're at home, hitting the gym, or on the go. These versatile pieces are perfect for wearing every day, whether it's an active day or a well-deserved rest day.
This collection is available in the colours:
- Heather Grey
- Black
- Sand
Sculpt
Sculpt, where fashion meets function. Discover the most flattering sculpting fit with this collection, featuring pieces that feel like a second skin - perfect for low-intensity exercise or everyday wear. Our Sculpt Flare Trousers feature a scooped front waistband detail with no front seam, allowing you to achieve that effortlessly elevated âput-togetherâ look, that doesnât compromise on comfort. The Sculpt collection is exclusively available in Black.
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And if those collections werenât already enough, weâre introducing two new products to our bestselling Essential Collection including a Seamless Âœ Zip Pullover and Seamless Zip Jacket.
This August, treat yourself with the perfect combination of comfort and style from our new collections. Designed with our beloved community in mind, we are confident that you will feel absolutely fantastic wearing and styling these new pieces, whether you're inside the gym or out and about.
Shop from Thursday 31st August. 7PM BST / 8PM CET / 2PM EDT.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if youâre just starting out. Weâve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the ârun-walkâ method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.Â
3. Invest in Essential GearÂ
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
 5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.Â
6. Listen to Your Body
Itâs normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether itâs your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journeyâyour goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
Itâs the new year and youâre ready to crush your gym goals and reach new PBâs, which means itâs time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!Â
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!Â
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:Â
- Seamless Sports bra (worn 4 ways)Â
- Seamless Zip JacketÂ
- Seamless Crop topÂ
- Seamless ShortsÂ
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours youâll be spoilt for choice!Â
So push your limits and look your best in our Empower Collection. Shop here.
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Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.Â
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Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras hereÂ
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So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.Â
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AYBL Now Available in JD Sports
WEâVE GOT BIG NEWS! đ
Weâre thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Hereâs everything you need to know about our in-store collections:
What are some of the store locations?Â
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.Â
Available in selected styles:Â
- Sports braÂ
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.Â
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. Itâs the go-to fit everyoneâs loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginningâwe canât wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fitsâ, and donât forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!