Welcome to the Effortless Era: Revive, Varsity & Sculpt

Revive, Varsity & Sculpt🫶

Launching Thursday 31st August, 7PM BST / 8PM CET / 2PM EDT

Welcome to the Effortless Era, where style meets ease. There’s never been a better time to treat yourself to some new AYBL gear - and we’ve got just what you need!

Girls, get ready for the most exciting launch preview yet! This month, we are launching 3 new collections that we're certain you'll adore! 

Your requests have been heard, and we're here to unveil a side of AYBL that you’ve never seen before.

Want to explore more? Oh go on then.

The Collections

Introducing Revive, Varsity & Sculpt. 

Own your activewear game with Revive. Designed for you to do all the things you love, and to feel great doing them. Whether you’re working out in the gym or grabbing a coffee with a friend, there’s an outfit for every occasion.

Varsity will elevate your everyday style for the perfect balance of comfort and confidence and lifestyle and functionality.

Simple, sleek and undeniably sophisticated. Sculpt is anything but basic and is here to help shape the very best version of you.

What products are there?

Revive offers six effortlessly seamless & stylish designs, while Varsity brings you a curated selection of cosy loungewear styles. Sculpt takes versatility to a whole new level with complete new styles you've never seen from us before! 

Our Revive Collection is composed of our:

  • Revive Seamless Sports Bra
  • Revive Seamless Crop Top
  • Revive Seamless ½ Zip Pullover
  • Revive Seamless Shorts
  • Revive Seamless 2” Shorts
  • Revive Seamless Leggings

Our Varsity loungewear includes our:

  • Varsity Oversized Hoodie
  • Varsity Oversized Sweater
  • Varsity Oversized Joggers
  • Varsity Oversized Fleece
  • Varsity Tote Bag
  • Varsity Cap
  • Varsity Socks

Sculpt includes:

  • Sculpt Flare Trousers
  • Sculpt T-Shirt
  • Sculpt Long-Sleeve

The Details


Designed with soft, compressive sweat-wicking fabrics and ultra seamless textured knit contouring details, our Revive Collection takes your everyday workout & lifestyle to a whole new level. Whether you’re hanging out or working out, you’ll always feel on top form. It’s the perfect all rounder for all types of workouts.

Revive your workout wardrobe with the colour palette that’s a must in every ‘it girls’ wardrobe. Featuring a variety of hues that are designed to complement your complexion, our Revive collection is available in six colours:

  • Black Marl
  • Grey Marl
  • Mineral Blue Marl
  • Warm Taupe Marl
  • Burgundy Marl
  • Evergreen Marl


Meet the rest day essentials you 100% need. Our Varsity Collection's super soft fabric and comfy oversized fit effortlessly elevates your everyday style, whether you're at home, hitting the gym, or on the go. These versatile pieces are perfect for wearing every day, whether it's an active day or a well-deserved rest day.

This collection is available in the colours:

  • Heather Grey
  • Black
  • Sand


Sculpt, where fashion meets function. Discover the most flattering sculpting fit with this collection, featuring pieces that feel like a second skin - perfect for low-intensity exercise or everyday wear. Our Sculpt Flare Trousers feature a scooped front waistband detail with no front seam, allowing you to achieve that effortlessly elevated ‘put-together’ look, that doesn’t compromise on comfort. The Sculpt collection is exclusively available in Black.


And if those collections weren’t already enough, we’re introducing two new products to our bestselling Essential Collection including a Seamless ½ Zip Pullover and Seamless Zip Jacket.

This August, treat yourself with the perfect combination of comfort and style from our new collections. Designed with our beloved community in mind, we are confident that you will feel absolutely fantastic wearing and styling these new pieces, whether you're inside the gym or out and about.

Shop from Thursday 31st August. 7PM BST / 8PM CET / 2PM EDT.