A Look Back At 2022: The AYBL Highlights
What. A. Year.
We’ve gone from launching our first ever event to releasing 16 new collections all in the space of just 12 months. To say it’s been unforgettable would be a bit of an understatement!
So, to celebrate, we’re taking a look back at some of our greatest achievements - and trust us when we say, there’s been a few. It’s kind of expected when you’re the UK’s fastest-growing company…
But before we get started, we just wanted to thank you for your continued support. As a community, we’ve stood together in unity throughout it all - and it’s for that reason that we can continue our mission to empower women through fitness and beyond.
ALL NEW AYBL
This year we launched not one, not two, but 16 new innovative collections. That’s 16 different ways to achieve your goals!
From our elegant Flow Collection to our next-level Ignite Collection, we’ve gone above and beyond to bring you supportive and versatile styles to inspire you all year round. Just you wait for 2023, girls! It’s the year of new innovations, new goals and, of course, new AYBL.
Here’s a few of our recent launches that we can’t get enough of:
OUR ATHLETE FAMILY GREW (AND GREW)
For us, our community means everything! That’s why we’re constantly looking for new ways to make our female family more inclusive and more diverse.
This year, we took on even more inspirational athletes who are able to support and empower our community to get after their goals and who share our vision to make fitness accessible to all women.
Get to know more about some of our incredible athletes here:
EPIC EVENTS
This year was full of firsts for AYBL, kicking off with none other than Achieve With AYBL. The influencer event, held in London, gave some of our UK athletes the opportunity to meet one another for the very first time and learn more about us and our achievements as a female fitness brand. Entailing delicious smoothies and poke bowls, as well as strength and conditioning and yoga classes, our first ever event was jam-packed full of AYBL magic.
Fast forward to June - one of our busiest months to date - where members of our Social, Sponsorship and Brand Teams jet setted to LA. Here they met some of our American athletes to capture some world-class content for our Summer Sale. Stopping in some of the world’s most iconic locations, including Beverly Hills, Muscle Beach and Gold’s Gym, we no doubt set the bar high for our very first international trip.
Later that month, we headed to the UK’s capital, where we hosted our very first pop-up shop, namely AYBL X LDN. It was a huge success, with long-time and new members of our community travelling from far and wide to get a sneak peek of our Velocity Collection, meet some of our athletes and experience AYBL IRL. It was an event we certainly won’t be forgetting any time soon.
AN ICONIC FIND YOUR REASON CAMPAIGN
This year, our Find Your Reason Campaign in aid of International Women’s Day was nothing short of iconic.
With a bid to remind our community just how capable and strong each and every one of them are, we created a campaign that would empower women to take charge of their fitness on their own terms. This meant getting active in a way that suits them and despite what challenges they may face.
As part of this, we released five Find Your Reason T-Shirts to raise money for Sports Aid to help support British athletes progress in their sport - and thanks to our female community (that’s you BTW!), we raised an incredible £6,650!
And that’s not nearly half of what we achieved in 2022! On top of our three epic sales - including our Black Friday Sale, just last month - our social media following more than tripled! You guys never fail to impress!
As you’ve probably guessed, we're not about to stop there! So, sit tight because next year is only going to be bigger, better and even more legendary!
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!