New Year, New Goals: Move Your Body

The new year is all about moving your body and setting your intentions, and when it comes to fitness, January is a great opportunity to reset your goals.

To mark the start of your journey and your goals, we want to inspire you to get up and get moving - and there’s never been a better time to begin than now.

The health and fitness scene is larger and more exciting than ever. The innovation in this space has led to the emergence of advanced fitness trackers, new training disciplines, high-tech cardio machines, weight equipment and much more. 

But what does that mean for you? It means you can now choose to take charge of your fitness in any way you wish. Whether the treadmill is your go-to, you prefer to lift weights or sport is your calling, it doesn’t matter what you do, it just matters that you do it.

This is your year to make yourself proud.

AYBL New Year Campaign | Move Your Body


Move Your Body invites our female community to either rediscover or begin their fitness journey and feel empowered to get moving in a way that suits them, and their goals.

We understand that fitness means something different to all of us. You and only you know how it feels to perform your best - and that really could be doing anything. It could be a super sweaty spin class, hitting that one-rep max or going head to head in a game of football. Whatever you choose, AYBL is here to make you feel inspired, confident, and give you the support you need, always. 

Every journey starts with a single step, but before that step is a reason why. Your ‘why’ should be meaningful to you, something you connect with and is free from whatever anyone else thinks. Something that pushes you to overcome your obstacles.

Fitness is no easy ride. Greatness takes time. You have to prove to yourself that no matter what barriers you’re faced with, you can keep moving forward. 

That’s the beauty of the fitness community - it doesn’t matter where you’ve come from, it only matters where you’re going. It’s a community where everyone belongs, and everyone matters. 

By surrounding yourself with those who have similar aspirations to you, you’ll soon realise what it is you’re capable of achieving. Whether that’s upping your numbers on every set, increasing the miles as you pound the pavement or simply prioritising the notion that fitness isn’t just something we do to get our bodies right, but our minds right too. 

Fitness Challenge 2023

Remember, girls, your journey isn’t just about the end result, but how you got there. It’s showing up day after day. It’s proving to yourself you can, when you think you can’t. 

You can achieve anything when you want it enough. So, if you want it, go get it. 

Your journey starts now.