AYBL 4th Birthday Sale: Everything You Need To Know
BIRTHDAY SALE - UP TO 50% OFF!
24TH MARCH, 7PM GMT 🎂
Grab your party poppers and birthday balloons because it's almost time to party! With just a week to go until the sale of the year, we have no doubt that your head is buzzing with a million questions.
From our unmissable discounts to the exact date and time our sale launches, we’re spilling all the tea on everything there is to know regarding our 4th Birthday Sale. This way you can get ahead of the game and get your hands on all the treats you’ve been eyeing up. After all, preparation is key!
So, if you want to have your cake and eat it, stay tuned because this year, it’s going to be a celebration like no other…
WHEN DOES THE SALE GO LIVE?
Cancel all plans, block out your diary and set a reminder because our Birthday Sale goes live on 24TH MARCH at 7PM GMT. Whatever you do, don’t be late!
Be mindful that our sale won’t be around for long, so if you want to avoid disappointment, you’ll need to be quick.
Use our handy map, to find out when our sale goes live where you are.
CAN I SIGN UP FOR EARLY ACCESS?
You betcha!
Not only will you be the first to hear about any extra special treats or surprises during our Birthday Sale, you’ll also be able to shop our discounted fits an hour before anyone else.
Want in? All you need to do is sign up here.
WILL YOUR SITE BE GOING DOWN PRIOR TO THE SALE?
Our website will go down from approximately 3pm GMT on 24th March to allow us enough time to prepare for our epic birthday celebrations.
WHAT DISCOUNTS WILL YOU BE OFFERING?
The question on everyone’s mind.
It’s safe to say that this year, you’re in for a treat, as we’re offering UP TO 50% OFF sitewide! No, ladies, we’re not kidding!
CAN I USE MY STUDENT DISCOUNT?
You’ll be delighted to know that, during our sale, you will still be able to access your student discount through Student Beans for an extra 10% off our already-discounted styles.
ARE ITEMS IN MY CART RESERVED?
Sadly, girls, this is not the case. While we would absolutely love to reserve all of our AYBL goodies just for you, they’re only officially yours once you’ve finished placing your order.
All the more reason to act fast when we go live!
WILL I STILL BE ABLE TO USE YOUR BUY NOW, PAY LATER PAYMENT OPTIONS?
Absolutely! We’d hate for you to miss out on the action, so if you’re still waiting for payday to arrive, we’ve got you covered!
Depending on where you are in the world, you’ll be able to use our various buy now, pay later methods. Check out what options are available to you below.
- UK: Klarna.
- EU: Klarna.
- DE: Klarna.
- NL: Klarna.
- FR: Klarna.
- US: Klarna, Afterpay.
CAN I CANCEL MY ORDER?
Changed your mind? Don’t worry, it happens! If you get in touch with our friendly Customer Service Team ASAP, they’ll be able to assist you with cancelling your order.
Please be aware that if your order has been processed, we are unable to make any changes at this point. It’s only because we want to get your orders to you as quickly as possible, girls!
Don’t forget, any orders placed during or outside of our sale are eligible for returns. See more below.
CAN I CHANGE MY ORDER?
Unfortunately, no. Once an order has been placed, we’re unable to make any changes. So, when you’re at the checkout make sure you’ve added the right size and colour, as we want you to love your order as much as we do.
I’VE MADE MULTIPLE ORDERS, CAN THEY BE COMBINED?
Not this time, girls. We are also unable to refund shipping costs.
But look on the bright side, at least it means more deliveries and AYBL treats delivered straight to your door!
WHAT HAPPENS IF I’VE NOT RECEIVED AN ORDER NUMBER, BUT MY MONEY HAS BEEN TAKEN?
First of all, don’t panic! When our sale kicks off, we’re expecting it to be pretty hectic to say the least, but that’s exactly how we like it! That being said, please allow at least 24 hours for your order confirmation email to arrive.
Also, from time to time, our order confirmation emails may end up in your junk/spam folder, so we’d recommend that you check there.
If after 24 hours you still haven’t received your confirmation email, please do not hesitate to get in touch with our Customer Service Team. Amidst all the excitement, it’s likely that you just entered your email address wrong.
WHAT SHIPPING OPTIONS WILL BE AVAILABLE AND SHOULD I EXPECT A DELAY?
Good news, ladies! You’ll still be able to choose from all of our shipping options as usual! However, as you can imagine, it’s going to be non-stop for our warehouse team, so you may experience a short delay in your order being dispatched.
But don’t worry, we appreciate how important your order is to you (it’s important to us too!), so we’ll be doing all we can to ensure all orders are dispatched as quickly as possible. We appreciate your patience during this busy period!
For more information regarding our shipping options, please see here.
CAN SALE ITEMS BE RETURNED?
Of course! We want you to be completely happy with your order, so if there’s something that’s not quite right, you have up to 30 days from the day you received your order to return it.
But remember, they must not be worn, washed or altered in any way and it’s essential that they still have the original swing tag attached!
Please note, we do not currently offer exchanges.
Still got some questions left answered? Don’t worry, girls, our Customer Service Team are here to help.
Get ready because it’s happening…
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!