Find Your Reason: The Donation Reveal

Wow, what a week it’s been, girls!

If you’ve been keeping an eye on our socials and Community Page, you’ll know all about our Find Your Reason Campaign in celebration of International Women’s Day 2022.

We think it’s safe to say, it’s been pretty incredible, right? Not only did we have three amazing athletes head up our campaign, but we even launched our very own Limited Edition Collection to help raise funds for SportsAid.

Without a doubt, you did not fail to impress! Because of you, our International Women’s Day Collection sold out in less than an hour. 🤯

Now, for the moment you’ve all been waiting for! Drum roll please… 🥁

Thanks to your donations, we can proudly say we managed to raise an incredible…

International Women's Day With AYBL

We think you deserve a round of applause 👏

We can’t put into words how grateful we are for all your support, we truly couldn’t have done it without you!

All the money raised will be donated directly to UK charity, SportsAid, to continue helping young British athletes progress in their sports by providing them with the necessary funding for travel costs, sports equipment and uniforms.

According to a survey conducted by the charity, more than half of respondents said they would not be able to train and compete as regularly without the funding. This just goes to show how important your donations are!

Not to mention, by donating to SportsAid, you're also helping to promote and achieve equality in sport and, as a brand, this is something we fully advocate, so we can’t thank you enough.


And that’s a wrap! 

Thank you to each and every one of you once again! We already can’t wait to do it all over again… roll on 2023!