AYBL 5th Birthday Sale: The Need-To-Know Deets
AYBL 5TH BIRTHDAY SALE 🎉
23RD MARCH, 7PM GMT / 8PM CET / 3PM EDT
UP TO 60% OFF SITEWIDE
Word is out. Our Birthday Sale is BACK!
Yep, everyone’s favourite time of year is fast approaching - which means it’s almost time to unwrap huge savings across your favourite items.
But before you do that, you need to be as prepared as possible. That means getting to grips with everything there is to know about our Birthday Sale. We’re talking the start time, the discounts, the payment methods, the lot.
Let’s jump straight to it…
WHEN DOES THE AYBL 5TH BIRTHDAY SALE START?
Our 5th Birthday Sale will start on Thursday 23rd March at:
- 🇬🇧 7pm GMT
- 🇺🇸 3pm EDT
- 🇪🇺 8pm CET
CAN I GET EARLY ACCESS?
Absolutely!
Signing up not only guarantees your place at the front of the Birthday Sale queue - meaning you’ll get to shop our sitewide discounts one hour before everyone else - it also permits you early access for all future sales. Yep, every single one of them!
And if that weren’t already enough, you’ll also get exclusive sale info, like a sneak peek of the discounts. 👀
Save yourself the misery of missing out on your favourite gear and sign up now.
WHAT DISCOUNTS WILL YOU BE OFFERING?
We imagine that you already know the answer to this one.
This Birthday Sale, enjoy nothing but endless savings with up to 60% off sitewide.
WILL YOU BE OFFERING ANY ADDITIONAL DISCOUNTS?
Students, we’re looking at you! Take an extra 10% off your Birthday Sale haul with StudentBeans.
Please note this offer is only valid across the following stores: UK, US and Canada, Netherlands, Germany and France.
We've now also partnered with Health Service Discounts to offer 10% discount for healthcare workers (UK only). You deserve it 👏
WILL THE SITE GO DOWN AHEAD OF THE SALE?
Yes!
Huge sales require huge preparation, so to ensure we have enough time to load all of our exclusive discounts, our site will go down at 9am GMT on Thursday 23rd March.
Our site will then be back up and running in time for you to get wrapped up in all the excitement.
WILL ITEMS BE RESTOCKED THROUGHOUT THE SALE?
Unfortunately, we can’t guarantee that items will be restocked throughout our sale, which is why we recommend locking in your order sooner rather than later.
If an item you like has sold out, you can sign up for a back-in-stock notification via the product page. Just click the button that says ‘notify me when available’, select the size you want, submit your email address and you’ll receive an email as soon as the product becomes available again.
ARE ITEMS IN MY CART RESERVED?
Sadly, not this time. As much as we’d love to reserve all of our birthday goodies, there’s simply too many of you.
All the more reason to sign up for early access, if you ask us…
I’VE MADE A MISTAKE ON MY ORDER, CAN I CHANGE IT?
Once an order has been placed, unfortunately, we are unable to make any amendments. This includes details like changing sizes or colours, adding products, or altering your shipping address or method.
For that reason, please make sure you double - even triple - check that all your details are correct before you check out.
CAN I CANCEL MY ORDER?
While we are unable to make any guarantees, if you contact our Customer Service Team as soon as possible, we may be able to cancel your order before it has been shipped. However, if your order has been processed by our Warehouse Team, we are unable to cancel your order.
I’VE PLACED MULTIPLE ORDERS, CAN I COMBINE THEM?
Sorry to say, but the answer to this one is no.
If you’ve placed multiple orders, these will be dispatched separately - but the good news is, you’ll have even more AYBL deliveries to look forward to.
I’VE PLACED MULTIPLE ORDERS, BUT ONLY ONE HAS ARRIVED
We always try to dispatch orders on a ‘first come, first serve basis’. However, due to the BTS operations at our warehouse, unfortunately, we’re not always able to do this. This may mean your second order is dispatched before your first.
If this is the case, don’t panic! We’ll be working around the clock to get your order(s) to you as quickly as possible.
I’M MISSING SOME ITEMS FROM MY ORDER
From time to time, your order may be dispatched in separate packages on different days. Rest assured! You’ll receive an email from our Customer Service Team, alongside new tracking information for your remaining items if this is the case.
If an item you’ve ordered goes out of stock, the item will be refunded and any remaining items will be dispatched. As always, we’ll let you know of any new changes to your order via email.
For more information, please see here.
WHAT PAYMENT METHODS WILL BE AVAILABLE DURING THE SALE?
All of our payment methods will operate as normal throughout the duration of our sale - that includes Klarna and Afterpay too!
Read below to see what ‘buy now, pay later’ options are available in your territory:
- UK: Klarna
- US: Klarna & Afterpay
- EU: Klarna
- DE: Klarna
- FR: Klarna
- NL: Klarna
HOW LONG WILL SHIPPING TAKE ONCE I’VE PLACED MY ORDER?
As you can imagine, we receive a high volume of orders during our sales meaning you might experience a slight delay in your items being shipped. Don’t worry! It will be our utmost priority to get your goods to you as quickly as possible.
Your shipping timeframe will begin once your package has been dispatched from our warehouse. We know that nobody likes having to wait for their items to be delivered, but please allow up to 10 working days (in addition to the shipping timeframe selected at checkout) for your order to arrive before contacting our Customer Service Team.
CAN I RETURN AN ITEM I BOUGHT IN THE SALE?
You betcha!
As normal, you’ll have 30 days from the date of receipt to return your order, providing it’s in its original condition with all the original tags still attached.
All returns must be registered through our returns portal to ensure that the returns process remains as speedy and simple as possible.
For more guidance on how to return your order, please visit our Help Hub here.
HOW CAN I GET IN TOUCH WITH CUSTOMER SERVICE?
We understand that you might have a few extra questions or require some additional support while shopping our Birthday Sale.
If you need to message our friendly Customer Service Team, please ensure that you include as much information about your enquiry in your first message, so that our team can help resolve any questions you may have as quickly as they can.
Please note that things get super busy for us around this time of year, so if you don’t receive an immediate response from us, please know we’re doing everything we can to get back to you, pronto.
You can access our Help Hub and chat bot (it’ll appear in the bottom right hand corner of your screen) here.
Still got questions left unanswered? If so, head to our Help Hub or drop us a message on our social channels for further support.
And don’t forget, if you want to be first in line when those sitewide discounts drop and get exclusive info about our best buys, early access is the way forward…
Keep your eyes peeled for discount reveals and more Birthday Sale treats on AYBL Community.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!