AYBL 5th Birthday Sale: Your Exclusive Sneak Peek
AYBL 5TH BIRTHDAY SALE 🎁
23RD MARCH, 7PM GMT / 8PM CET / 3PM EDT
UP TO 60% OFF SITEWIDE
OOTD? That’s old news. This Birthday Sale, we’re all about OOTS - that’s outfit(s) of the sale FYI!
With less than one week until our sitewide discounts drop, it’s time we gave you a sneak peek of all the goodies up for grabs. It’s the best way for you to get prepped, after all.
From body-sculpting shorts and discounted hoodies to high-energy performance wear made to match your motivation, unwrap our exclusive Birthday Sale discounts right here, right now.
IGNITE SEAMLESS SPORTS BRA - STORM GREY: 60% OFF
Designed to give you the support you need to keep your focus during high-impact workouts, our Ignite Seamless Sports Bra is crafted from a super soft, high-stretch fabric for lasting comfort.
Lightweight and breathable too, this kit essential comes complete with a contrast mesh pattern for added ventilation where you need it most.
MOTION SEAMLESS LEGGINGS - BLACK: 50% OFF
How many pairs of black leggings is too many? Trick question - you can’t have too many pairs of black leggings.
Our Motion Seamless Leggings’ trusty seamless fabric is ultra lightweight, allowing for maximum breathability and a lasting fresh feeling as you sweat to rep. And with enhanced flexibility, you’re free to move without restriction even as the intensity increases.
READ MORE: Style Spotlight: Black Leggings
TRAINING SPORTS BRA - RED: 60% OFF
Practical? Yes! Supportive? Yes! Boring? Anything but!
Sleek, soft and comfortable fabrics meet powerful and resilient designs in our Training Sports Bra for ultimate focus and complete control no matter the workout.
A low neckline and racerback design allow you to move without restriction, while mesh panelling and a cut out detail to the back provide unparalleled breathability during even the sweatiest of sessions.
FLARE SEAMLESS LONG SLEEVE CROP TOP: BLUE: 60% OFF
However you train, freedom of movement is fundamental. Combining a breathable, lightweight seamless fabric and considered design details, such as stretchy thumbholes, you’re guaranteed lasting comfort and unrestricted movement in our Flare Seamless Long Sleeve Crop Top.
Complete with a vibrant ombrè pattern to inspire you to get after your goals, Flare is made for those who see lifting not just as a hobby, but as a lifestyle. A constant grind.
EVOLVE SPECKLE SEAMLESS SHORTS - CORAL PINK: 20% OFF
Take on your next workout with attitude, confidence and power in our Evolve Speckle Seamless Shorts.
High waisted, supportive and complete with a scrunch bum detail, these body-sculpting shorts offer an uncompromised feeling of support and comfort during each and every workout - and they don’t compromise on style either.
REFLEX SEAMLESS LEGGINGS - TEAL: 60% OFF
For the perfect fit no matter how explosive your next move, bag yourself our Reflex Seamless Leggings.
The high-stretch, high-support seamless fabric means you can train without distractions, while the contrast contour lines add an element of individuality and flair to your look.
Whatever your workout, in comfort and in style, Reflex will keep you feeling performance ready at every stage of your training.
BALANCE V2 SEAMLESS SHORTS - SPECKLE BLACK: 20% OFF
Never far from reach, our Balance V2 Collection - known for its soft fabric blends and supportive details - remains a firm favourite of ours for yet another season.
The effortless design of our Balance V2 Seamless Shorts fuses form with function, so you can push your limits and feel your best doing it.
STAPLE CROP HOODIE - BLACK: 60% OFF
The perfect piece for lounging around the house or heading to and from the gym, our Staple Crop Hoodie adds that athleisure interest to even the most basic outfit - even if you are just spending the day on the couch.
CORE SPORTS BRA - OLIVE: 30% OFF
Our Core Sports Bra is a lightweight, breathable design created to move with you freely. The soft-brushed material offers an uncompromised level of comfort, meaning you'll barely notice it's even there.
LAST CHANCE!
We’re saying goodbye to these styles forever, so grab them while you can because once they’re gone, they’re gone!
Discover more from our outlet here.
PULSE OMBRÉ SEAMLESS SPORTS BRA - ORANGE: 70% OFF
Establishing a new vision for wardrobe standards, this performance-first ‘fit sees us bridge the gap between bland and bold with its energetic Orange hue.
Designed to match the energy that you bring to your workout, our Pulse Ombré Seamless Sports Bra features a soft, high-stretch fabric and subtle contour detailing to make you feel good, and perform better.
EVOLVE ANIMAL SEAMLESS SHORTS - MINT GREEN: 60% OFF
For confidence like no other, gear up in our Evolve Animal Seamless Shorts, crafted with your performance at the fore.
Perfect for embracing your wild side, this collection captures a combination of durability and femininity in a striking animal jacquard pattern. And the Mint Green? It’s just what you need for Spring.
VELOCITY SEAMLESS LEGGINGS - CORAL: 70% OFF
Our seamless tech has always served well to enhance your training, giving you the confidence to take on those tough training days in a ‘fit that contours your silhouette, sweat-wicking fabrics that move freely with every movement, and quality that endures.
Add in a dynamic jacquard print and our Velocity Seamless Leggings are ready when you are.
Okay, so you’ve seen some of our favourites that you know - for definite - will be up to 60% off, but now it’s over to you. With just under a week to go until the discounts go live, it’s time for you to create your very own Birthday Sale wishlist.
AYBL 5th Birthday Sale drops 23rd March, 7pm GMT. Click here for the FAQs.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!