Behind The Collection: Velocity
VELOCITY 💥
LAUNCHING TUESDAY 28TH JUNE, 7PM BST
With less than a week to go until the launch of Velocity, we caught up with our in-house Design Team to discuss the inspiration behind the collection.
Because who better to shine a light on our newest range than the very girls who brought it to life?
As with all our designs, Velocity has been thoughtfully created with our female community in mind. Prioritising performance and comfort, Velocity is the perfect blend of fit and function.
So, if you want to feel good and perform better, as well as discover all there is to know about our upcoming launch, stick around.
WHAT INSPIRED THE COLLECTION?
Evolve Speckle and Evolve Camo are two of our bestselling collections, so we wanted to create a new innovative pattern that would create a similar level of excitement amongst our community.
Our female community is always at the forefront of our mind during the design process, so it was important to us that we create something that still aligns with them and our brand.
Equally, we wanted to design something that is impactful and is different to any of our other collections - we really wanted it to stand out and we think Velocity does exactly that.
Wavy, abstract prints are really popular across the fitness space at the moment, so this is where we got our initial inspiration from. As a team, we then took a lot of time to consider how we could make it unique and also seamless, as our seamless styles are our most popular. From there, we developed a range of artworks until we found the perfect fit. After all, we settle for nothing but the best.
THE DESIGNS
Usually, we only create three core pieces, including leggings, a sports bra and a long sleeve crop top. But this time round, to give our community more options, we’ve developed a six-piece collection, comprising of our:
- Velocity Seamless Sports Bra
- Velocity Seamless Long Sleeve Crop Top
- Velocity Seamless Crop Vest
- Velocity Seamless Crop Top
- Velocity Seamless Shorts
- Velocity Seamless Leggings
Perfect for summer, we really wanted to go all out with this collection, so that our community is never short of gym ‘fit options. Besides, you can never have too much AYBL, right?
THE COLOURS
It goes without saying that we had to include a Black and a Grey colourway, as they’re always our bestsellers.
But with summer in full swing, we wanted to incorporate some brighter hues to add a pop of colour to our community’s wardrobe. This also allowed us to experiment with some new colours that we’ve never really tried before, which is really exciting.
For a bold and bright look, our Turquoise is perfect, while our Purple colourway is super fiery! Our Coral is completely different to anything we’ve done before and we just know it will look great with a tan!
THE PATTERN
This collection was all about the pattern and we knew we wanted to create something that was unique, energetic and bound to attract attention.
A lot of time and effort went into developing it, as we wanted it to be just right - impactful, yet not too garish. From the pattern, came the name Velocity. Both are a representation of electricity and energy and it’s certainly one to remember.
WHAT IS VELOCITY BEST SUITED FOR?
Velocity is very much a performance-focused collection. However, just like any other of our collections, Velocity is just as much about making you feel good, as it is helping you to perform better.
We always want our community to look and feel their best and with Velocity, you can do just that and stand out. Because rest assured, you will definitely have all eyes on you when wearing this ‘fit.
While Velocity is primarily designed to power your performance, it will support you through any and every workout. It’s the perfect all-rounder! So, whether you’re lifting, running or prepping for a spin class, Velocity will support you every step of the way.
WHAT ELSE IS NEW?
Our Velocity Seamless Shorts feature a mid-thigh length fit for added coverage and support. This makes them that little bit more unique compared to our Evolve Shorts - which is great if you’re looking to switch things up.
We’ve also enhanced the waistband construction on each of the styles. Our designs tend to have a ribbed waistband or hem, but our Velocity styles are designed to scoop you in at the waist and provide added support. That way you can focus on your performance without having to worry about your activewear sliding down or riding up - plus, it’s incredibly flattering. What more could you want?
As you already know, we’re big fans of bold prints and when it comes to summer especially, we love to make a statement. And nothing makes a statement quite like our all new Velocity Collection.
Get ready to workout with confidence and elevate your performance to new heights.
Launching 28th June, 7pm BST.
Pssst… Want early access? Bag our Velocity Collection before anyone else at our AYBL X LDN pop-up store. Find out more here.
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings
So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts
Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings
Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt
This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!