Launching Soon: AYBL X LDN And Velocity

24TH JUNE - 3RD JULY 2022

We’re just about ready to burst with excitement because there are only 3 days (yes, 3!) until AYBL X LDN officially opens!

After spending the best part of this year prepping and planning for our biggest event yet, it’s safe to say we cannot wait to see it all come to life.

And not only that, we can’t wait to meet all of you too! After all, it’s our female community that makes us.

Whether you’ve purchased from us a hundred times or just the once, are an avid follower of our TikTok or have simply liked one of our Instagram posts, we’re truly grateful! That’s why it’s so important that we show you just how much we value your support.

So, girls, this one’s for you! We hope you’re excited as we are because believe us when we’re say, it’s about to go off!  AYBL London Pop-Up Store


The AYBL pop-up store will be located in 2-3 James Street, Covent Garden and will be open between Friday 24th June and Sunday 3rd July. That’s two whole weeks to shop your favourite AYBL ‘fits IRL!

Even better, we’re offering extended opening hours because we believe that nobody should have to miss out on AYBL. See more below.

Opening times:

Monday to Saturday: 10am - 8pm
Sunday: 11am - 6pm

That’s plenty of time to shop all your forever faves, including Balance V2, Core and Evolve. With all your most-loved ‘fits under one roof, you’ll undoubtedly be spoiled for choice!

That being said, to us, AYBL X LDN is about so much more than just an IRL shopping experience! It’s about bringing our community closer together than ever before!

Find out more here.

AYBL X LDN, Covent Garden


Let’s not forget, you’ll also be able to shop our all new Velocity Collection FOUR DAYS before anyone else! This is your opportunity to be the person who makes everyone else want to up their game.

With six core pieces available in five standout colours, that’s almost a new ‘fit for every day of the week. 

Featuring a dynamic jacquard print and a durable seamless construction that provides effortless ease of movement, you’ll be able to achieve anything you put your mind to. Because when you feel strong, your strength multiplies. 

For those of you who can’t make our pop-up, don’t worry, you’ll still be able to shop our Velocity Collection online from 28th June, 7pm BST! 

AYBL | Velocity

With just a matter of days until our store opens, we thought we’d make sure you’ve got everything in order. Besides, preparation is key!

Date? 24th June.
Location? Covent Garden.
Outfit? AYBL, of course!
Travel sorted? Girl gang rounded up? Debit card prepped? ‘Fit wishlist written?

There’s not long left, so get ahead while you can!