
How To Do Veganuary: A Beginner’s Guide
Over the last few years, the rise in veganism has sky-rocketed. And, with more and more people choosing to adopt a plant-based diet, it’s little wonder that more and more people are intrigued by the idea of Veganuary, a month-long ‘challenge’ to go, you guessed it, vegan.
According to Veganuary, over 629,000 people took part in its 2022 campaign - more than ever before! With 82% of participants saying that they had either stayed vegan or significantly reduced their consumption of animal products six months after completing the challenge.
We appreciate that giving up the food you love is a big ask, but Veganuary is popular for a reason. Originally, the most popular reason was animal welfare and environmental concerns, but more recently, it’s the health benefits that are causing more people to make the switch.
If you’re wanting to join those hundreds of thousands of people for 2023, go you! However, as with the removal of any food group from your diet, going vegan requires some thought, so that you stay healthy and dedicated. Here’s everything you need to know…
WHAT IS VEGANISM?
To put it simply, being vegan means not eating or using animal products. No meat, poultry, fish, dairy, eggs, honey or other bee products. Vegans also don’t wear leather, wool, silk or any products that contain ingredients derived from animals or tested on animals.
One of the biggest misconceptions is that a vegan diet is the same as a plant-based diet. However, the key difference is that vegan diets eliminate all animal products, while plant-based diets do not necessarily do the same. Instead, they focus on eating mostly plants, such as fruit, veg, nuts, seeds and whole grains.
WHAT ARE THE BENEFITS OF A VEGAN DIET?
There are plenty of ways in which going vegan can not only benefit you, but the world we live in.
First and foremost, preventing the exploitation of animals remains a key factor in many people’s decision to become vegan. According to the official campaign, those who took part in the challenge helped to spare the suffering of more than 2.16 million animals in just one month.
On top of that, when done right, a vegan diet can significantly benefit your health. This includes promoting weight loss, reducing your risk of heart disease and certain types of cancer, such as colon cancer, and managing diabetes.
A vegan diet can also relieve the heavy burden that the production of meat and other animal products places on the environment. The vast amount of grain feed required for meat production is a significant contributor to deforestation, habitat loss and species extinction.
Just like veganism is a sustainable option when it comes to looking after our planet, a vegan diet is also a more sustainable way of feeding the human family. A plant-based diet requires only one third of the land needed to support a meat and dairy diet, and with rising global food and water shortages, going vegan could be an effective solution.

IF I DECIDE TO GO VEGAN, WHAT ARE MY FIRST STEPS?
Of course, the choice to go vegan or not is yours. If you do - whether it’s for the animals or your health - it’s important to do so carefully and strategically. The key is to really think about and plan your meals to ensure you’re getting the right nutrients your body needs.
First of all, go slowly and aim to eat lots of whole plant foods, such as fruits and grains, all of which can be easily found at your local supermarket and food stores. Don’t forget to pack protein into your diet too! Proteins are crucial macronutrients for our overall health, especially if you do a lot of fitness. A good rule is to incorporate at least one serving of healthy plant-based fat with each meal, alongside at least one serving of protein.
Remember, going vegan needn’t be boring and it’s now easier than ever with plenty of alternatives to choose from, including dairy-free milks and cheese and plant-based meat substitutes.
You might also find that you need to supplement your diet with certain nutrients. Here are some that you may wish to pay closer attention to while you get the hang of your new diet:
- Vitamin B12
- Vitamin D
- Omega-3s
- Iron
- Calcium
Bear in mind that while taking a supplement through a pill form might be suitable for some people, as an alternative, you can supplement nutrients by adding specific plant-based ingredients to your meals.
HOW TO STICK WITH VEGANISM?
If you’re struggling through your vegan journey, it’s totally okay to step back and reevaluate your diet, particularly if you’re experiencing any negative health implications, such as fatigue or low mood. But if it’s just the thought of a succulent chicken dinner that’s making you think twice, here’s how to stay on track.
- Find food you love. There are so many amazing recipes out there and there’s lots of great opportunities to experiment with your food.
- Eat more than just fruit and veg. Make sure your meals have a mix of all the macronutrients (protein, fat and carbs) and you’re hitting your vitamin and mineral intake. Not only will it help your meals taste better, but you’ll feel better for it too.
- Remember your reason why. Reevaluating your goals and why you chose to become vegan will help you stick with it.
Good things take time, so if things don’t go to plan straight away, don’t beat yourself up. Think of going vegan as a process, rather than a limitation that cuts you off if you don’t succeed immediately.
And whether you’re already vegan, fancy giving Veganuary a go or just want to cut your animal product intake, this January we’ll be taking you through some delicious vegan meal prep inspo and high-protein snacks to fuel your lifting pursuit.
Watch this space!
MOST POPULAR
Beginners guide to starting a running routine this year
Whether you're looking for a new fitness challenge, gearing up for a 10k run, or simply aiming to get in shape - your running journey starts here!
Running is one of the most accessible ways to get fit, relieve stress, and boost mental health but it can also be intimidating if you’re just starting out. We’ve put together a simple guide to help you get moving safely and confidently this year.
1. Set Realistic Goals
Starting with a goal can make all the difference. Begin with something achievable, like running a specific distance or time, or simply going for three short runs a week. Avoid setting high expectations right away; this will help you stay motivated without the pressure.
2. Start Slowly
A common mistake beginners make is diving in too fast. Start with a mix of walking and running, such as the “run-walk” method. Try alternating a few minutes of running with a minute of walking, gradually increasing the running intervals each week.
3. Invest in Essential Gear
A quality pair of running shoes that matches your foot type and supports your stride can greatly reduce injury risk and enhance comfort. Moisture-wicking clothing will keep you dry, especially if you're running in various weather conditions. Adding a reliable set of headphones for music and a running vest can boost motivation and keep essentials within reach on your runs.
4. Warm Up and Cool Down
Warming up prepares your muscles for the workout and can improve your performance. Start with a 5-minute brisk walk or dynamic stretches. After running, spend a few minutes cooling down with gentle stretching to help prevent stiffness and soreness.
5. Track Your Progress
Using a journal, app, or smartwatch to track your runs helps you see progress over time and keeps you motivated. Start with a baseline run, and gradually push your limits by small increments each week. Seeing improvements, no matter how small, can give you a huge confidence boost.
6. Listen to Your Body
It’s normal to feel some discomfort as you start running, but pain is a red flag. If you feel sharp or persistent pain, take a rest day and allow yourself to recover. Proper rest is crucial for building endurance and strength over time.
7. Stay Consistent
Consistency is key in building a running routine. Aim for small, steady improvements each week rather than big jumps. Finding a running buddy, joining a local park run, or having an upbeat playlist can help you stay motivated on those days when getting out the door feels tough.
8. Celebrate Milestones
Whether it’s your first mile or first week without skipping a session, take time to celebrate! Acknowledging your achievements, no matter how small, can help keep you excited about your progress.
Starting a running routine can be a life-changing decision that builds not just physical fitness but also mental resilience. So, lace up, stay positive, and enjoy the journey—your goals are just a run away!
Shop AYBL for the latest activewear to keep you motivated in achieving your fitness goals this year!
Top Activewear pieces to achieve your goals this year
It’s the new year and you’re ready to crush your gym goals and reach new PB’s, which means it’s time to invest in some new activewear pieces and you're in luck! We've got an endless supply of activewear pieces to make you look good and feel good when crushing the gym. This is the year you to be the best version of yourself so let's get it!
Adapt
Our newest collection has just launched and is ready and waiting for you to crush your goals! Adapt will have you looking fierce, feeling unstoppable in the gym. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
The best part about this collection is that it offers versatility with the Sports Bra which can be worn in 4 different ways so you can style it however you wish!
Launched in 6 colours: Black, Slate, Green, Brown, Pink and Iris Blue and available in the below styles:
- Seamless Sports bra (worn 4 ways)
- Seamless Zip Jacket
- Seamless Crop top
- Seamless Shorts
- Seamless Leggings

So flex your style, adapt to your strength, and crush your goals with our latest Adapt collection. Shop here.
Empower
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in many styles such as Leggings, Shorts, Sports Bra, Crop top, Long Sleeve crop top and available in 26 colours you’ll be spoilt for choice!
So push your limits and look your best in our Empower Collection. Shop here.
Balance V3
Balance V3 is another one of our bestsellers and not to mention - a workout wardrobe essential! It supports you from daily workouts to PB achievements. With contour detailing, flattering v neckline shaping, and bold colours, it's a collection worth exploring.
Available in Shorts, Leggings, Sports Bra, Strappy Sports Bra, Zip Jacket & Crop Top and in 26 different colours - this collection is perfected for your performance to help smash your goals. Shop Balance V3 here.
Essential Bras
These are a must-have for any workout wardrobe, and we've got a range of flattering styles and colours to suit any leggings or shorts. Whether you prefer a classic racerback or something with a little more support, our essential bras are perfect for an effortless range of movements.
Shop Essential Bras here
So there you have it, outfits with your name on - ready for you to crush your goals this year! Remember, the right activewear not only enhances your performance but also motivates you to show up and give your best every day. If you're looking for even more collections or accessories to style with, head over to our website.
AYBL Now Available in JD Sports
WE’VE GOT BIG NEWS! 👀
We’re thrilled to announce that AYBL is now available in JD Sports stores across the UK, Scotland & Ireland!
You can now shop AYBL in real life at selected JD stores across the UK, Scotland, and Ireland. Discover our latest releases alongside your favourite best-sellers, all designed to fit your active lifestyle. Here’s everything you need to know about our in-store collections:
What are some of the store locations?
What items can you shop in-store?
Empower Collection
The Empower Seamless Collection is a best-seller, known for its ultra-soft fabrics and intricate contouring, boosting confidence during workouts. With the broadest colour range, it's the go-to for sculpting support during weight and strength training.
Available in selected styles:
- Sports bra
- Full Zip Jacket
- Leggings
- Shorts

Adapt Collection
Get your hands on our newest collection launched this month! Adapt will have you looking fierce, feeling unstoppable, and help you smash your gym goals. Made from a lightweight, seamless, silky-soft fabric, Adapt moves with you, offering the perfect stretch to sculpt, flatter, and adapt to your shape, boosting your confidence in every workout. Built to withstand your toughest routines, this premium fabric combines durability with luxurious comfort.
Available in selected styles:
- Sports Bra
- Zip Jacket
- Leggings

Varsity Collection
Varsity, our trendiest loungewear collection yet. With a cool and playful edge, each piece is designed for comfort and effortless style. Varsity is the ultimate upgrade to your off-duty essentials. Made to wear as a pump cover or as a lounging set, it's everyone's go-to fit.
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

Not only have we launched in-store, but you can also shop AYBL online at JD Sports! Whether you prefer the ease of browsing from home or a fun shopping trip with the girls, JD is here to enhance your shopping experience with us like never before!
One collection that deserves your attention is the Sports Club Collection. Made for ultimate comfort, it features soft fleece-lined sweat fabric and an oversized fit, making it perfect to layer over your activewear for the gym or wear as a cozy lounging set. It’s the go-to fit everyone’s loving!
Available in selected styles:
- Hoodie
- Joggers
- T-Shirt

This is just the beginning—we can’t wait to see you shop AYBL IRL! Visit your nearest JD store to explore our AYBL fits’, and don’t forget to share your experience on socials by tagging us. See you there! Shop the full range of AYBL online at JD or visit us in-store to discover your favourites today!