Lifestyle | Product 4 MIN READ 4th July ‘Fits That Are 100% Fierce Summer is well and truly in full swing, which means garden parties and barbeques galore. Hurrah! So, what better way to kick off the celebrations t...Read more30 Jun 22
Brand 3 MIN READ Visit AYBL X LDN: Our First Pop-Up Store AYBL X LDN 💪OPEN EVERY DAY UNTIL 3RD JULY 2022COVENT GARDEN, LONDON Just on the off chance that you missed it on our socials, emails and Community ...Read more29 Jun 22
Product 2 MIN READ New In: Velocity VELOCITY ☄️NOW LIVESHOP NOW The wait is finally over, girls. After weeks of excitement and anticipation, our Velocity Collection is officially her...Read more28 Jun 22
Product 5 MIN READ Behind The Collection: Velocity VELOCITY 💥LAUNCHING TUESDAY 28TH JUNE, 7PM BST With less than a week to go until the launch of Velocity, we caught up with our in-house Design Team...Read more23 Jun 22
Brand 3 MIN READ Launching Soon: AYBL X LDN And Velocity AYBL X LDN 📍24TH JUNE - 3RD JULY 2022COVENT GARDEN, LONDON We’re just about ready to burst with excitement because there are only 3 days (yes, 3!) ...Read more21 Jun 22
Lifestyle | Product 4 MIN READ The Best Shorts To Invest In This Summer Girls, it’s officially shorts season which means just one thing… It’s time to reap those leg day rewards! After putting in endless hours at the gym...Read more16 Jun 22
Brand 4 MIN READ The Athlete Spotlight: Meet Elena Stavinoha By now it’s no secret that we love catching up with our AYBL Athletes and Elena Stavinoha is without a doubt a treasured member of our female commu...Read more14 Jun 22
Product 3 MIN READ Dropping Soon: Velocity VELOCITY🔥LAUNCHING TUESDAY 28TH JUNE, 7PM BST Get ready to accelerate your workouts, girls…Our most anticipated launch yet is dropping very soon - ...Read more13 Jun 22
Brand 4 MIN READ AYBL X LDN: The Big Reveal AYBL X LDN 🛍️24TH JUNE - 3RD JULY 2022COVENT GARDEN, LONDON It’s official, AYBL is coming to London for its first ever pop-up store! Yes, girls, yo...Read more12 Jun 22
Product 3 MIN READ Influencer Edit: Training Edition TRAINING💪NOW LIVESHOP NOW You asked, we delivered! You loved our original Training Collection so much that we decided to revamp it with not one...Read more09 Jun 22
Product 3 MIN READ Launching Tomorrow: All New Training ALL NEW TRAINING 🏋️♀️LAUNCHING TUESDAY 7TH JUNE, 7PM BST It’s happening, girls - all new colourways to power your performance and TRAIN your mind...Read more06 Jun 22
Lifestyle 4 MIN READ What Is Pride Month & How To Show Your Support It’s June, which not only means it’s the official start of summer, but it’s also time to celebrate Pride Month UK! Yes, that’s right - this month i...Read more01 Jun 22
